Paid Media Analyst, iLawyer Marketing

Responsibilities

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
• Monitor the pacing of paid media campaigns to ensure no under or over delivery
• Report performance metrics to stakeholders, including strategy recommendations to improve performance
• Conduct competitive client research to position iLawyerMarketing clients ahead of their competitors
• Provide support to internal stakeholders as it relates to relevant paid media requests
• Conduct keyword research and ad copy development to support campaign objectives
• Collaborate with team members to brainstorm and implement innovative campaign strategies
• Stay up-to-date with industry trends and best practices in paid media
• Support the Paid Media Director in day-to-day campaign management tasks
• Assist with ad hoc projects and additional job duties as assigned by management

Requirements

• 1 - 2 years of paid media experience in an agency environment
• Experience in the legal marketing field preferred
• Client-facing experience preferred, including participating in meetings, communicating campaign updates, and building positive client relationships
• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
• Ability to translate campaign metrics into clear, actionable recommendations for clients and internal teams using various platforms (Google Tag Manager, Google Analytics 4, etc.)
• Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
• Understanding of lead generation funnels and conversion optimization
• Coachability: Demonstrates a growth mindset by actively seeking, embracing, and applying feedback to continuously improve performance and adapt to evolving processes and priorities
• Excellent attention to detail, with the ability to maintain accuracy across campaign setup, optimization, reporting, and quality assurance
• Strong written and verbal communication skills, with the ability to collaborate effectively with internal teams and communicate clearly with clients

Preferred

• Experience in the legal marketing field preferred
• Client-facing experience preferred, including participating in meetings, communicating campaign updates, and building positive client relationships

Benefits

• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2000 annual tuition reimbursement for continued education
• Monthly data stipend to support your remote work environment
• Paid Vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a You to rest and recharge
• Paid birthday holiday to celebrate your special day