Paid Media Analyst

Newton, MA (Hybrid)

$72K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own paid media execution across search and social, collaborating with creatives and agencies to scale tactics through testing and data-driven optimization.

  • Growth Engine: plan, launch, and optimize campaigns across platforms with a structured A/B testing roadmap.
  • Creative & Partnerships: work with creative and vendors to concept assets and iterate based on results.
  • Insights & Trends: analyze KPIs and competitive signals to inform rapid optimization decisions.

Job Description

Own paid media execution and optimization across Google, Meta, and other platforms while collaborating with creative, agencies, and internal teams to scale tactics and drive acquisition through systematic testing and insights.

  • Growth-orientation: plan, launch, and optimize campaigns across platforms; maintain a robust testing roadmap.
  • Creative partnerships: collaborate with creative teams and vendors to concept assets and iterate based on results.
  • Analytics and marketplace: analyze KPIs, report insights, and monitor competitive trends to inform decisions.
Bright Horizons logo

Bright Horizons

More than 1,000 top employers trust Bright Horizons® (NYSE: BFAM) for proven solutions that support employees, advance careers, and maximize performance. From on-site child care that amplify your culture, back-up care to handle disruptions, and education programs that build critical skills, our services help you achieve more. Find more at brighthorizons.com/at-work.

Founded in 1986
Newton Centre, Massachusetts, USA
14K employees (200 in marketing)

Salaries

Posted range

$72K/yr – $80K/yr

Taken straight from the job posting.

See all Bright Horizons salaries

Funding

Total Funding
$1.4B
Last Raise
$450M
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $450M
  • Mar 2018
    Post IPO Secondary • $390.9M
  • Nov 2017
    Post IPO Secondary • $262.5M

Traffic Signals

Monthly Visitors
967K
Monthly Google Ads Budget
$160.1K
Traffic Source Mix
Search
31.3%
Direct
56.8%
Referral
9.5%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~14.1K

Recent News

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Paid Media Analyst

Bright Horizons · Newton, MA · Hybrid