Paid Marketing Specialist

Responsibilities

• Own paid campaign execution: own paid campaign execution across LinkedIn Campaign Manager, Google Ads, and programmatic/display platforms, from setup and targeting to ongoing optimization
• Manage budget pacing and bidding strategy: manage budget pacing and bidding strategy, ensuring spend is allocated efficiently toward pipeline and revenue goals
• Build and test audience segments: build and test audience segments using first-party data, intent signals from 6Sense, and platform-native targeting to reach in-market accounts across Hireology’s core verticals
• Design and execute A/B tests: design and execute A/B tests on ad copy, creative, landing pages, and audience segments, documenting results, and flagging what should be scaled
• Maintain conversion tracking and UTM hygiene: maintain conversion tracking and UTM hygiene in partnership with Operations, ensuring accurate attribution from click to closed deal
• Provide creative direction: provide creative direction to internal content and design resources for channel-specific ad assets
• Surface platform updates and emerging tactics: surface platform updates and emerging tactics relevant to our channels and audience

Requirements

• 2–4 years of hands-on paid media experience, including both paid search and paid social
• Demonstrated ability to manage budget and optimize toward pipeline or revenue KPIs and not just vanity metrics
• Strong working knowledge of GA4, UTM strategy, and conversion tracking
• Proven ability to ramp quickly and work independently with light oversight
• Experience in generating performance reports and translating data into clear optimization decisions
• Familiarity with HubSpot or a comparable marketing automation platform for lead tracking and attribution
• Experience with ABM or intent platforms (6Sense, Demandbase, or similar)

Preferred

• Basic Google Tag Manager experience for pixel and tag management
• B2B SaaS or vertical SaaS background
• Exposure to Salesforce for opportunity attribution and reporting