Responsibilities

• Develop and execute paid social media strategies focused on maximizing ROI and meeting key performance indicators (KPIs).
• Collaborate with the social media team to produce targeted ad content, including images, video, and copy optimized for each platform’s audience and format.
• Use data analysis to monitor and refine campaign performance, focusing on key metrics such as CPC, CPM, CTR, and conversion rates, to make continuous improvements.
• Conduct A/B tests and data-driven experiments to optimize ad creatives, targeting, and budgeting, with a strong emphasis on achieving measurable ROI.
• Analyze, interpret, and report on campaign data to provide actionable insights, making real-time adjustments to improve performance and reduce wasteful ad spend.
• Manage and allocate ad budgets strategically, ensuring that resources are invested in high-performing areas and optimizing spend across channels.
• Stay up-to-date with the latest social media trends, tools, and analytics practices to continually refine campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• 3+ years of proven experience in social media advertising with a strong portfolio of ROI-focused campaign successes, prefereably in the fashion or retail industry.
• Proficiency in social media analytics and campaign management tools, such as Facebook Ads Manager, Google Analytics, and other tracking software.
• Strong analytical skills and experience interpreting data to guide decision-making and drive results.
• Proven experience in A/B testing, audience targeting, and content optimization to maximize ad effectiveness and ROI.
• Highly organized, detail-oriented, and able to manage multiple projects efficiently.

Preferred

• Familiarity with digital marketing tools and strategies, including email marketing platforms, SEO, and social media.
• Strong written and verbal communication skills in both English and Mandarin.
• Ability to work collaboratively with cross-functional teams and contribute to a positive work environment.
• Proficiency in Mandarin is a plus

Benefits

• 401(k) matching
• Health insurance
• Opportunity for advancement
• Paid time off
• 401(k)
• Dental insurance
• Training & development