Senior Director of Growth (Flo Pilates)
Nysonian
USA (Remote)
$170K/yr - $230K/yrIn-houseFull-timeSenior level
16 hrs ago
Paid Growth Manager
USA (On-site)
Salary Not AvailableSenior Level3+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
This role focuses on paid media ownership with a primary emphasis on Meta campaigns, alongside Google Ads management. It includes performance monitoring, budget reallocation, and weekly reporting, tied to funnel optimization and data-driven growth. Requires Meta & Google Ads experience.
Job Description
Responsibilities
- Paid Media Ownership
- Manage and optimize Meta campaigns (primary focus)
- Manage and optimize Google Ads
- Monitor performance daily and reallocate budget strategically
- Maintain clean, scalable account structure
- Scale winning campaigns responsibly
- Creative Strategy & Testing
- Analyze creative performance weekly
- Identify winning hooks and angle fatigue
- Assign structured creative briefs
- Collaborate with social media and creative teams
- Funnel & Conversion Optimization
- Analyze webinar performance metrics
- Identify bottlenecks in conversion
- Align ad messaging with funnel positioning
- Recommend data-backed improvements
- Reporting & Strategic Planning
- Weekly executive-level performance summaries
- Monthly growth planning
- Forecasting and scaling recommendations
- Clear KPI tracking (CPL, ROAS, conversion rate, revenue impact)
