Responsibilities

• Lead the ideation, strategy, and execution of large-scale paid marketing campaigns to generate sales pipeline and revenue growth
• Develop and manage testing agendas and media plans to continuously optimize campaign performance
• Track key performance metrics such as Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, and revenue; measure success against targets and report findings regularly
• Partner with internal teams—including campaigns, creative, analytics, product marketing, and regional offices—to build and refine paid marketing programs
• Utilize user data and product insights to inform campaign targeting and messaging strategies
• Provide regular updates on campaign performance to stakeholders and leadership, ensuring transparency and alignment
• Manage audience segmentation and targeting to reach the most relevant users effectively
• Analyze campaign effectiveness and reallocate spend to maximize value and ROI
• Identify weaknesses in current campaigns and develop action plans to address them
• Stay informed about industry trends, privacy laws, and emerging ad formats to keep campaigns innovative and compliant

Requirements

• 7+ years of professional work experience in digital marketing
• 5+ years of experience managing paid digital campaigns, including social media, display advertising, and direct response channels
• 2+ years of B2B marketing experience, preferably with account-based marketing (ABM)
• Deep understanding of digital marketing strategies, targeting, ad formats, and privacy laws
• Strong knowledge of growth marketing concepts such as attribution and incrementality
• Experience translating marketing requirements into actionable insights for analytics, sales, and operations teams
• Proven ability to independently drive strategic and tactical initiatives
• Excellent problem-solving skills with the ability to analyze trends and extract actionable insights from data
• Experience managing experimentation roadmaps for campaign optimization
• Strong communication skills, both written and verbal
• Ability to collaborate effectively with cross-functional teams, including non-marketing stakeholders

Benefits

• Competitive annual salary range of $157,800 - $236,800, commensurate with experience and location
• Equity options and potential for sales commissions or bonuses
• Comprehensive health benefits including medical, dental, and vision coverage
• 401(k) retirement plan with company matching
• Wellness stipends and support for work-life balance
• Opportunities for professional development and career growth within a global technology leader
• Flexible work arrangements including hybrid and remote options, depending on location