Responsibilities

• Define and execute the strategy, vision, and roadmap for paid digital acquisition channels, driving growth, efficiency, and competitive advantage
• Lead development of customer-led acquisition journeys across paid digital channels, ensuring cohesive experiences from awareness through conversion
• Own performance across primary paid channels (e.g., search, social, programmatic, affiliates), optimizing spend allocation and channel mix
• Own and manage third-party agency relationships and contracts to drive business outcomes
• Drive in-channel offer strategy and creative testing, continuously improving engagement, conversion rates, and customer quality
• Lead digital conversion optimization efforts, including landing experiences, funnel performance, and test-and-learn frameworks
• Develop and evaluate paid channel investment scenarios, optimizing for growth, efficiency, and ROI under varying market conditions
• Partner with broader marketing teams to support mid-funnel awareness strategies, ensuring alignment between brand, consideration, and acquisition efforts
• Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities across the funnel
• Collaborate with cross-functional teams (Credit, Risk, Finance, Product, Tech) to ensure alignment with risk frameworks, regulatory requirements, and financial objectives

Responsibilities