Own paid digital acquisition strategy and execution, aligning brand and funnel goals with data-driven optimization across channels and partners.

• Paid Acquisition Strategy: Define and execute the roadmap for paid channels to drive growth and efficiency.
• Customer Journeys: Build cohesive, data-driven journeys from awareness to conversion across paid media.
• Channel Performance and Testing: Own spend, testing, and optimization across search, social, programmatic, and affiliates.