Paid Digital Acquisitions Director, Branded Credit Cards

Wilmington, DE (Hybrid)

$185K/yr – $300K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid digital acquisition strategy and execution, aligning brand and funnel goals with data-driven optimization across channels and partners.

  • Paid Acquisition Strategy: Define and execute the roadmap for paid channels to drive growth and efficiency.
  • Customer Journeys: Build cohesive, data-driven journeys from awareness to conversion across paid media.
  • Channel Performance and Testing: Own spend, testing, and optimization across search, social, programmatic, and affiliates.

Job Description

Own paid digital acquisition strategy and execution, aligning brand and funnel goals with data-driven optimization across channels and partners.

  • Paid Acquisition Strategy: Define and execute the roadmap for paid channels to drive growth and efficiency.
  • Customer Journeys: Build cohesive, data-driven journeys from awareness to conversion across paid media.
  • Channel Performance and Testing: Own spend, testing, and optimization across search, social, programmatic, and affiliates.