Paid Content Strategy Director

Responsibilities

• Lead paid and content strategy across client work, connecting media thinking with broader social, creative and audience strategies
• Develop integrated approaches across paid and organic social, identifying where paid can extend, amplify or unlock stronger creative ideas
• Translate business, audience and campaign objectives into clear paid strategies, channel approaches, investment recommendations and activation plans
• Partner closely with Creative and Strategy teams to ensure ideas are designed for the environments and formats in which they will run
• Stay relentlessly curious about emerging paid social products, ad units, platform features and creative opportunities, proactively bringing new ideas to clients and internal teams
• Identify opportunities beyond traditional paid social where relevant, exploring new formats, platforms and media environments that can expand the creative potential of our work
• Lead hands-on campaign execution across paid social platforms, including campaign setup, trafficking, optimization and ongoing management
• Develop audience, targeting, testing and optimization approaches that improve both creative and media effectiveness
• Partner with Insights and Strategy teams to develop meaningful measurement frameworks that go beyond traditional media metrics and connect paid activity to broader brand and social outcomes
• Analyze campaign performance and translate data into clear creative, content and investment recommendations

Requirements

• 7+ years of experience across paid media, social strategy, content strategy or integrated marketing, ideally within an agency environment
• Deep expertise in paid social strategy and activation across major social platforms
• Strong strategic thinking with the ability to connect audience, content, creative, media and business objectives
• Hands-on experience managing paid campaigns and confidence operating directly within paid platforms
• Strong understanding of social-first creative and how creative effectiveness changes by platform, placement, audience and format
• Passion for emerging platform capabilities, innovative ad formats and experimentation
• Ability to move comfortably between high-level strategic thinking and hands-on execution
• Strong analytical skills with the ability to turn performance data into actionable content and creative recommendations
• Entrepreneurial mindset and excitement about building a capability rather than inheriting an established paid media department
• Ability to work independently while building strong relationships across multiple specialist teams

Benefits

• Medical, dental, vision, and more!
• 401k & Roth retirement investment options with employer match
• Gym and professional development stipends
• Culture Club with monthly activities like sports, games and happy hours
• DEI Council and Employee Resource Groups
• Commute and parking benefits
• Wellness program that focuses on mental, physical and financial employee wellness
• And much more!