Paid Advertising Specialist

Responsibilities

• Campaign Management and Optimization
• - Onboarding clients and setting up ad campaigns on platforms such as Google Local Service Ads, Google Ads, Microsoft Ads, and Facebook (Meta) Ads.
• - Managing existing ad campaigns to maximize performance and ROI.
• - Monitoring incoming leads to verify lead quality and ensure accurate lead tracking.
• - Managing lead tracking numbers and creating landing pages for ad campaigns.
• - Creating Meta ad graphics and short-form creative assets using client-supplied content.
• Client Communication and Reporting
• - Creating monthly reporting videos to explain KPIs and campaign performance to clients.
• - Regularly communicating with clients via email, phone calls, and Google Meet to address questions, provide updates, and offer suggestions for improving lead conversion rates.
• - Coaching clients on best practices for optimizing their campaign results.

Requirements

• - Must be a Tampa Bay Area resident for this hybrid position.
• - Fluent and articulate writing and communication skills, including the ability to conduct client meetings and phone calls with professionalism.
• - Proficiency with technology, AI tools, and adaptability to new processes and platforms.
• - Strong organizational skills and attention to detail.
• - Problem-solving skills and flexibility in finding solutions.
• - Ability to work independently while meeting deadlines.
• - Knowledge of digital marketing principles.
• - Experience with data analysis and managing a professional workspace.
• - 1 year of advertising experience through internships, study programs, previous roles, etc.
• - Role requires onboarding and managing paid ad accounts across platforms like GLSAs, Google Ads, Microsoft Ads, and more.

Preferred

• - Familiarity with industries we serve (e.g., home services, healthcare, legal, and wedding vendors).

Benefits

• Benefits: 401K (1:1 up to 3% match - option for 3.5% match on 4% contribution, after 1 year of employment), Vision Insurance, Dental Insurance, Health Insurance, 80 Hours of PTO per year, and more.