Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
1 day ago
Paid Ads Specialist (Acquisition & Growth)
Meridian, ID (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive paid ads strategy and optimization to acquire customers and grow revenue for Scentsy as a Paid Ads Specialist.
- Own end-to-end paid campaigns across Google Ads and Meta Ads to hit CAC, LTV, and revenue KPIs.
- Must-have: 3+ years managing paid media with targeting, bidding, and performance tracking.
- Standout: Proven budget management and data-driven optimization in fast-paced settings.
Job Description
Responsibilities
- Develop, implement, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads, to achieve KPIs such as new customer acquisition, repeat purchases, and net revenue
- Conduct in-depth audience targeting and competitive analysis to inform paid ad content strategies and maximize performance
- Monitor and analyze campaign metrics, providing monthly reporting and actionable insights to optimize performance and achieve campaign objectives
- Identify new opportunities for audience targeting, ad formats, and campaign optimization to improve overall effectiveness and efficiency
- Perform all other assigned tasks and requirements as needed
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- 3+ years of proven experience managing paid advertising campaigns across various platforms, with a strong understanding of ad targeting, bidding strategies, and performance tracking
- Experience managing and optimizing paid media budgets to achieve performance goals and maximize return on investment
- In-depth knowledge of Meta Ads Manager and Google Ads platforms, including campaign structure, targeting, bidding strategies, and performance optimization best practices
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously
- Proven ability to drive the delivery of strategies and plans, manage multiple projects and deadlines simultaneously in a fast-paced environment, and thrive in dynamic settings
- Comfortable managing budgets to meet performance goals on time and within allocated spend
Scentsy Inc
The story of Scentsy is the story of how a simple idea—offer a safe, wickless alternative to scented candles through house parties, open houses and home shows—grew into one of the most rapidly growing companies the direct selling industry has ever seen.
Headcount Trend
Current headcount: ~3.9K
