Responsibilities

• Plan, implement, and manage comprehensive paid advertising campaigns across platforms such as Google Ads, Bing Ads (Microsoft Ads), Facebook Advertising, Youtube, and other social media channels.
• Conduct detailed keyword research and audience targeting to ensure campaigns reach the right segments effectively.
• Monitor campaign performance using web analytics tools like Google Analytics and media performance analytics dashboards; analyze data to identify trends and opportunities for optimization.
• Manage marketing campaign budgets meticulously, ensuring efficient allocation of funds across channels while maintaining cost-effectiveness.
• Optimize campaigns through A/B testing, conversion rate optimization techniques, and continuous adjustments based on performance metrics.
• Generate detailed web analytics reporting and insights using tools like Google Tag Manager and SEO tools to inform future strategies.
• Collaborate with cross-functional teams on media planning, media buying, and marketing campaign development to align paid efforts with overall marketing objectives.

Requirements

• Proven experience managing paid search marketing (PPC) campaigns using Google AdWords (Google Ads), Microsoft Ads (Bing Ads), and social media advertising platforms.
• Strong understanding of performance marketing principles, digital marketing strategies, and media planning processes.
• Proficiency in web analytics reporting tools such as Google Analytics, Google Tag Manager, and SEO tools for data-driven decision making.
• Expertise in managing budgets in a search marketing role with a focus on ROI optimization.
• Familiarity with affiliate marketing strategies, SEM (Search Engine Marketing), SEO (Search Engine Optimization), and conversion optimization techniques.
• Ability to conduct keyword research, manage PPC campaign management tasks, and utilize spreadsheets including pivot tables for data analysis.
• Excellent communication skills with the ability to present insights clearly to stakeholders; experience working within e-commerce environments is a plus.

Benefits

• Employee discount
• Health savings account
• Paid time off
• Retirement plan