Responsibilities

• OWN Organic Social Strategy, Execution & Optimization (35%)
• Own organic social presence across LinkedIn, Facebook, Instagram, YouTube, and emerging channels.
• Translate campaign strategies and business priorities into channel-appropriate social narratives and content plans.
• Write and publish high-quality social copy, micro-stories, captions, and posts for campaigns, products, employees, and customer stories.
• Identify engagement opportunities, community conversations, and relevant industry trends to inform ongoing content strategy.
• Partner with Growth Marketing on scheduling, workflows, and content readiness (Growth Marketing owns calendars and tooling).
• Establish and maintain social listening practices, community response guidelines, and escalation paths for time-sensitive issues.
• Continuously evaluate performance and refine content approaches to improve engagement quality and relevance.

Owned Media Content (Blog, Website, Whitepaper, Webinar & Storytelling) (25%)

• Own the planning, writing, and editing of blog posts, website landing pages, interviews, customer stories, recaps, and product storytelling.
• Partner with subject-matter experts to translate technical or complex topics into clear, engaging narratives.
• Ensure all written content meets brand standards for tone, accuracy, and clarity.
• Support amplification of blog content across social, email, and earned channels.
• Collaborate with SEO and Digital Marketing teams to ensure content quality, accessibility, metadata accuracy, and ongoing content hygiene.

Earned Media, PR & Partner Amplification (20%)

• Support PR and communications initiatives by drafting messaging, shareable social posts, content briefs, and amplification assets tied to news, launches, and thought leadership.
• Package customer success stories, product highlights, and event moments for external sharing and partner use including user-generated content.
• Collaborate with industry partners, associations, distributors, and influencers to amplify approved stories and announcements.
• Maintain alignment with messaging frameworks and positioning developed by Campaign Strategy & Marketing Communications.
• Follow established approval workflows, disclosure requirements, and measurement expectations for earned amplification.