Responsibilities

• Own and lead the overall digital marketing strategy for Owala’s DTC business, with clear accountability for revenue growth and channel performance.
• Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
• Identify scalable growth opportunities and drive innovation across the digital ecosystem.
• Manage, oversee, and guide a team responsible for:
• Website Growth & Performance Management
• Paid Media Strategy & Execution
• Conversion Rate Optimization (CRO)
• Email / SMS / Lifecycle Marketing
• SEO / GEO Strategy & Organic Performance
• Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 6–9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
• Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
• Proven ability to manage and oversee:
• Website growth and performance initiatives
• Paid media strategy and execution
• Conversion rate optimization (CRO) programs
• Email, SMS, and lifecycle marketing strategies
• SEO/GEO and organic growth performance
• Experience managing and developing a team of 3 or more direct reports.

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!