Outreach & Marketing Coordinator

Pikesville, MD (On-site)

$35K/yr – $48K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Support marketing and community outreach efforts for a2z Physical Therapy to grow patient volume and brand visibility.

  • Coordinate local outreach and build referral networks with physicians, attorneys, and community partners.
  • Must-have: Minimum 3 years in marketing, business, or healthcare administration.
  • Demonstrate digital marketing experience and success with local events and campaigns.

Job Description

Responsibilities

  • Visit local physician offices, attorneys, and community partners to promote a2z Physical Therapy services
  • Build and maintain strong referral relationships through regular contact
  • Plan and attend provider luncheons, health fairs, or networking events
  • Collect and encourage patient testimonials and online reviews
  • Support basic email marketing and social media efforts (Instagram, Facebook)
  • Distribute brochures and marketing materials throughout target areas
  • Track and report outreach activities and lead sources
  • Develop and implement marketing strategies to increase patient volume and brand visibility.
  • Manage digital marketing efforts, including social media, email marketing, website content, and online advertising.
  • Analyze market trends and competitor activity to identify growth opportunities.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.
  • Minimum 3 years of experience in marketing, business management, or healthcare administration.
  • Proven experience in digital marketing, social media management, and content creation.
  • Strong analytical skills and proficiency in data analysis and reporting.
  • Excellent communication, leadership, and project management skills.

Preferred

  • Experience in the healthcare or physical therapy industry.
  • Knowledge of TheraOffice or similar practice management software.
  • Familiarity with Zapier, Google Workspace, and CRM platforms.

Benefits

  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Free uniforms
  • Opportunity for advancement
  • Training & development
  • Health, dental, vision insurance, and retirement options.
  • Paid time off, sick time, and holidays.
  • A supportive, collaborative clinical environment with opportunities for professional growth.
  • The chance to deliver meaningful care to patients in their homes, reducing travel and stress for those in recovery.