Responsibilities

• Own outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/Compliance
• Design multi-channel outbound sequences across email, cold call, and LinkedIn
• Build and execute campaigns on behalf of BDRs and AEs — you run the plays, they run the conversations
• Develop and test ICP-specific messaging, value props, and objection handling for each vertical
• Run continuous experiments on intent signals, enrichment sources, and targeting criteria to find what converts
• A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging at volume
• Build experiment frameworks that generate statistically meaningful results fast
• Kill what doesn’t work quickly. Double down on what does.
• Design and execute direct mail campaigns to break through to hard-to-reach prospects
• Run both physical mailers (gifting, dimensional mail, executive packages) and digital direct mail plays

Requirements

• 3–7+ years in B2B outbound marketing, growth marketing, or demand generation
• Proven experience building outbound programs that generate qualified pipeline — not just “leads”
• Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach
• Track record of launching campaigns into new markets or verticals from scratch
• Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce
• Can connect systems via custom API endpoints and integrations — not just native connectors
• Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows
• Comfortable with data — can write basic queries, build enrichment workflows, and debug integrations
• You default to testing, not guessing. Every campaign is an experiment with a hypothesis.
• Comfortable running multiple concurrent tests and making decisions from imperfect data

Preferred

• Marketing to financial institutions, fintechs, or regulated industries
• Experience at a company in the $5M–$50M ARR scaling phase
• Built or managed AI-powered outbound workflows (AI SDRs, automated personalization, agent-based research)
• Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrations
• Background in fraud, compliance, or risk management industries