Responsibilities

• Develop, coordinate, implement and evaluate social media calendar for each profile and channel we oversee.
• Generate, edit, publish and share engaging content daily.
• Closely monitor social media engagement and respond promptly in a professional manner that represents the brand.
• Continually analyze social media strategies and plans for improvement and utilize KPIs and A/B testing to drive improved results.
• Research social media trends and make recommendations for changes relevant to marketing activities.
• Define key KPIs for tracking social media performance and provide monthly, quarterly, and annual reporting to stakeholders.
• Train team members at the stores on social media policies and provide guidance and training on best practices and standards.
• Monitor social media profiles managed by stores to ensure policies are followed and provide ideas for improvement.
• Utilize social media tools such as Sprout Social, HubSpot, etc. for efficiencies in posting, monitoring, performance, and more.
• Produce engaging new social content on site at stores, events, and boat shows as needed.

Requirements

• 5+ years of experience managing social media channels at a business and corporate level.
• Knowledge of social media channels including Facebook, Instagram, LinkedIn, X, and YouTube.
• Experience using Adobe Creative Cloud for developing content.
• Ability to work nights and weekends as needed.
• Bachelor's degree in marketing or related field.

Preferred

• Knowledge of video production, photography, and drone/UAV a plus.