Organic Social Media Manager, Amazon Attraction, Influence, and Marketing at Amazon | San Francisco, CA | $130K/yr – $185K/yr

Amazon

Organic Social Media Manager, Amazon Attraction, Influence, and Marketing

San Francisco, CA (On-site)

$130K/yr – $185K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive employer brand social strategy and content across channels with cross-functional alignment on hiring priorities and events.

Own global content calendar and cross-channel execution.
Must-have: 6+ years of marketing experience with platform proficiency (Instagram, TikTok, Facebook, X, LinkedIn).
Standout: Experience guiding cross-functional social strategy and stakeholder alignment for recruitment goals.

Job Description

Responsibilities

Content Strategy & Calendar Management: Own and manage the global content calendar across all employer brand social channels, ensuring strategic alignment with hiring priorities, recruitment events, and business objectives. Drive content planning and execution while maintaining flexibility for real-time opportunities and emerging priorities.
Stakeholder Management: Partner with recruitment teams and business leaders to align social strategy with hiring priorities
Innovation: Drive experimentation and testing of new social platforms and formats to reach diverse talent pools
Content Ownership: Conceptualize and execute best-in-class social content – using a range of formats and tactics – that’s driven by customer obsession, audience insights, social trends, and the public environment.
Social Series Development: Develop and execute content series across Amazon’s verticals and priorities
Measurement and Evaluation: Collect, interpret, and report social data/analytics through native and third-party tools. Leverage that data as a flywheel to drive continual improvement of content against benchmarks.
Platforms: Stay on top of the latest trends and developments across all social media platforms, while making sure content is tailored to the audiences and nuances of specific channels.
Social tactics: Use influencers, partnerships, collaborations, and other tactics to drive business goals and content performance.
Advice and Learning: Leverage expertise to help other teams and partners understand social’s role and impact; provide proactive and reactive counsel to internal stakeholders as needed.

Requirements

6+ years of professional non-internship marketing experience
Experience with features, trends, and developments across platforms, including Instagram, TikTok, Facebook, X, and LinkedIn.
Experience using design and video editing software, including CapCut, Canva, Adobe, and on-platform editing and creation tools

Preferred

Experience with employer brand social media metrics and recruitment marketing
Knowledge of recruiting/hiring trends and talent acquisition landscape
Experience managing social media crisis communications

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com