Organic Social Lead

Responsibilities

• Own Bilt's organic social calendar end to end — concept, produce, write, and publish great content every week
• Lead Instagram as our flagship social channel, build out TikTok as the second pillar, and support LinkedIn and X
• Drive creative concepting — develop posts, formats, and series rooted in what's happening in culture right now
• Direct and manage freelance creatives — designers, editors, makers — to keep weekly output consistently high
• Partner with product marketing, comms, design, and the product video/paid team to ship social alongside launches and campaigns
• Write captions and social-first copy, with editorial oversight from the Senior Content Director
• Own publishing and community management — posting, comments, and channel health day to day
• Build the workflows, formats, and content series that grow Bilt's organic presence, and lead your own initiatives and campaigns
• Track what breaks through, read the performance, and fold those learnings into the next round of concepts

Requirements

• Must Have:
• Proof you've taken social content from 0 to 1 — a channel, program, or body of work you built, not just maintained
• A portfolio of social content you directly produced that broke through the noise — reach, engagement, or cultural impact you can point to
• Deep, current fluency in Instagram and working fluency in TikTok; familiarity with LinkedIn and X
• Strong producer and project management instincts — you've run a content pipeline and shipped on a weekly cadence
• Experience directing external creatives — freelancers, designers, editors — from concept to shipped post
• Sharp social copy skills — you write your own captions
• Comfortable owning comments and day-to-day community presence
• Able to work fully in-office in NYC
• Nice to Have:

Preferred

• Strong design background — great taste, a rich reference library, a sense of where culture is moving; hands-on design skills or experience art-directing designers
• Video editing background (Premiere, CapCut, After Effects, or similar)
• Experience at consumer, lifestyle, media, or culture-adjacent brands
• Familiarity with social publishing and analytics tooling

Benefits

• Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
• 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
• Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
• UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
• Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
• Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.