Responsibilities

• Develop and advance the global organic social and community engagement strategy aligned with brand, marketing, and business priorities in partnership with Global Digital Media Manager
• Drive long-term audience growth, engagement quality, retention, and advocacy across social ecosystems
• Own the organic content roadmap and editorial direction across social platforms
• Guide development of platform-native, audience-centric content strategies optimized for engagement and community participation rather than vanity metrics
• Lead the evolution toward high-relatability and interest-based content approaches where appropriate
• Ensure the brand maintains a relevant, authentic, and differentiated presence across social channels and emerging digital communities
• Monitor evolving platform behaviors, creator trends, and audience dynamics to identify opportunities for stronger cultural relevance
• Oversee community engagement strategies and moderation frameworks to strengthen customer relationships and brand trust
• Partner with Social Listening and Community Insights Manager to translate audience sentiment and engagement trends into actionable recommendations
• Lead organic-first experimentation across emerging social platforms, creator ecosystems, and community formats
• Champion innovative approaches in AI-enabled content workflows, community management, and scalable content creation practices
• Partner with MarComms , Campaign, Product Marketing, Paid Social, and PR/Brand teams to embed social storytelling and audience engagement strategies into integrated marketing programs
• Lead and develop Organic Social Specialists, community resources, and interns
• Support capability development through coaching, training programs, and knowledge sharing across the broader social media function