Organic Growth Lead, SEO & AEO Content

San Francisco, CA (Remote)

$150K/yr – $190K/yrSenior LevelFull time

Posted 6 days ago

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Job Summary

Own Jerrys editorial engine and organic growth, shaping SEO, AI-powered content production, and credibility standards to drive traffic and customer acquisition across Jerry.ai and external channels.

  • SEO strategy and answer-engine optimization
  • Editorial governance and credibility infrastructure
  • Scalable content production with QA and human-in-the-loop controls

Job Description

Responsibilities

  • How customers find us on Google and LLMs: Build content that ranks on Google and earns citations in ChatGPT, Perplexity, and Gemini about insurance, maintenance, or repairs. Figure out how to structure pages so AI answer engines surface Jerry's answers. Extend that visibility by staying on top of how SEO & AEO developes, to make sure that your content puts Jerry in front of people who've never been to jerry.ai . Track where Jerry shows up and where it doesn't, and close the gaps.
  • Content strategy: Own Jerry's editorial engine across jerry.ai and external channels — what we publish, where, and why — with organic traffic and customer acquisition targets attached. Set the roadmap and defend resource allocation against competing priorities.
  • AI-powered content production: Design and operate a content production system built to scale: brief → AI draft → human edit → QA → publish. Build the quality controls and drift metrics that prevent output from degrading as volume grows. The call on what AI handles and where a human stays in the loop is yours to make.
  • Credibility at scale: Set and enforce Jerry's editorial standards across writers and AI agents. Content that touches someone's insurance or financing decision carries real credibility requirements — named authors, sourced claims, transparent review processes. Build that infrastructure and hold it.

Requirements

  • Editorial taste. You understand that there’s a million ways to say the same thing and that every word matters. You have an eye for writing that is both engaging and compelling, and that works for both humans and LLMs.
  • Insatiable desire to learn. This role requires mastery over domains that are rapidly and constantly evolving (e.g. how answer engines like ChatGPT, Gemini, Claude, Perplexity, or others find, evaluate and surface information to users, how information suppliers like Jerry.ai can optimize discovery of our content, etc.)
  • Passion for AI. You’re an LLM power user. You know how to expertly wield it to draft, research, synthesize, automate, and amplify your impact.
  • Bachelor’s degree.

Preferred

  • Bachelor’s degree.

Benefits

  • We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others.
  • Equity opportunities may also be part of your total rewards package.
Jerry.ai logo

Jerry.ai

Jerry is America’s first and only AllCarTM app. We’re redefining and radically improving all things car ownership.When Jerry launched its car insurance compare-and-buy service in 2019, we forever changed the experience of shopping for car insurance. Today, we’re reimagining every step of car ownership to make it better, faster, and more affordable.We’re committed to constantly innovating and improving our AI-powered AllCarTM app. From insurance and financing to maintenance and safety, we’ve got your back. Because we car.Our AllCarTM app makes handling everything car easier with: - PriceProtectTM: Find shockingly good insurance rates from 50+ insurance companies - GarageGuardTM: Keep track of your vehicle to diagnose issues, send scheduled maintenance reminders, estimate repair and maintenance prices, and recommend trusted service providers - DriveShieldTM: Become a safer driver by tracking your driving score and get rewarded with compelling safe-driving rewardsJerry makes owning a car easier by putting car owners first. By perfectly combining AI with human agents, our AllCarTM app provides more customers quality service, faster. Jerry customers can do everything in the app, without making a single phone call (unless they want to!). With 5 million customers nationwide, Jerry is the #1 rated and most downloaded app in its category.Led by serial entrepreneurs, tech alumni, and fintech, insurtech and auto experts, Jerry attracts people who are passionate about improving car ownership and saving Americans money, all while providing a seamless customer experience. We’re relentless, we’re moving fast, and it’s working. Jerry HQ is in Silicon Valley, with offices in Toronto and Buffalo, and remote team members in four countries. Ride with us.Awards:-Forbes/Statistica America’s Best Startup Employers, 2025-YCombinator Top Companies List, 2023-Art Agrawal named a Top 25 InsurTech CEO, 2022

Founded in 2017
Palo Alto, California, USA
356 employees (29 in marketing)

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$3.8M
Traffic Source Mix
Search
33.5%
Direct
55.7%
Referral
6.9%
Social
2.6%
Paid
1.1%

Headcount Trend

Current headcount: ~357

Marketing Team

Marketing Team Size
21 (6% of company)
Median Career Experience
9 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$242M
Last Raise
Series C, 3 years ago