Organic Growth Lead at | Santa Monica, CA

Organic Growth Lead

Santa Monica, CA (Unknown)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own a creator-driven growth engine that scales HFC’s network across TikTok, Instagram, and YouTube, turning authentic creator content into measurable lift in reach, engagement, and app activation.

Creator Network & Ops: Build and manage a large-scale creator pipeline, briefs, approvals, payments, and re-engagement.
Content Strategy & Optimization: Define platform-native formats, hooks, and narratives; run viral-content experiments and document repeatable learnings.
Performance & Attribution: Tie content output to business outcomes and report impact to leadership.

Job Description

Responsibilities:

Own HFC's creator and viral content strategy end-to-end — from building the network to measuring its impact on growth - with a focus on using AI tools and systems to create content, measure success and drive user growth
Creator Recruitment & Network Building — Identify, recruit, and onboard hundreds of micro and nano creators across TikTok, Instagram, and YouTube; build toward a scaled network of 1,000+ active contributors producing consistent content
Creator Program Management — Design and run the systems, workflows, and tooling to manage a large creator roster at scale — briefs, approvals, payments, performance tracking, and re-engagement
Content Strategy & Briefing — Develop platform-native content frameworks and briefs that give creators clear direction while preserving authentic voice; identify winning formats, hooks, and narratives that drive shares and downloads
TikTok — Build HFC's presence as a category-defining account; scale creator partnerships and Spark Ads amplification; understand the algorithm and engineer content for reach
Instagram (Reels, Stories, Feed) — Drive growth through a mix of owned content and creator-generated posts; manage influencer collaborations and co-branded content that reaches college-aged audiences
YouTube (Shorts & Long-Form) — Build a creator pipeline for both short-form viral content and longer authentic storytelling that ranks and compounds over time
Influencer Partnerships — Source and manage paid and gifted partnerships with creators ranging from nano (1K–10K) to macro (100K+); negotiate deals, manage contracts, and hold creators accountable to deliverables
Viral Content Testing — Run structured experiments on hooks, formats, trends, and CTAs to identify what spreads; document learnings and build a repeatable playbook for what works
UGC Pipeline — Build a reliable supply of user-generated content from HFC's own student base; turn satisfied users into creators and brand advocates

Requirements:

Proven track record building and managing large-scale creator or influencer programs — not just one-off partnerships, but ongoing networks with hundreds of active contributors
Deep, native fluency across TikTok, Instagram, and YouTube — you understand each platform's algorithm, content culture, and what actually drives reach organically
AI Fluency in creator sourcing, management tools and creative iteration
Experience developing content briefs and creative frameworks that scale across a large, distributed creator base without losing authenticity
Strong instincts for what goes viral — you can look at a piece of content and know why it spreads, and you know how to engineer for it
Hands-on influencer partnership experience — sourcing, negotiating, contracting, and managing creators from nano to macro tiers
Experience building or managing UGC programs that turn real users into brand advocates
Operational rigor — comfortable building the systems, workflows, and tooling needed to manage hundreds of creator relationships without things falling through the cracks
Data-driven mindset — can connect content metrics to downstream business outcomes and make clear recommendations based on performance
Moves fast, thinks in experiments, and treats every piece of content as a test with a hypothesis

Nice to Have:

You've personally grown a social account to a meaningful following — you know what it feels like from the creator side
Experience in college, Gen Z, or early-career audiences — you understand the culture, the references, and what resonates
Familiarity with creator management platforms (e.g., Grin, Aspire, Creator.co, Modash) or the ability to build your own lightweight system
Experience working alongside a paid social team to amplify organic wins through Spark Ads or boosted posts
Background in the gig economy, creator economy, or two-sided marketplace products
You've built something — a channel, a community, a program — from zero

Benefits: