Organic Content Lead at xSuit | USA | $96K/yr – $144K/yr

xSuit

Organic Content Lead

USA (Remote)

$96K/yr – $144K/yrSenior LevelPart time

Posted 4 weeks ago

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Job Summary

Own the creator-led content engine and turn weekly ideas into scalable organic growth across short-form channels by owning strategy, production, creator partnerships, distribution, and fast feedback loops.

Content Engine: Set the weekly roadmap, test hooks and storytelling formats, and maintain a deep backlog of ideas.
Production & Distribution: Script, shoot, edit, and publish 10–20 pieces per week across TikTok, Instagram, and YouTube Shorts; manage captions, thumbnails, and posting cadence.
Creator & Community: Source/brief creators, manage deliverables, engage in comments, and translate community insights into content that fuels growth.

Job Description

Responsibilities: Creative strategy. You'll set the weekly content roadmap, research trends and competitors, keep a deep backlog of ideas, and constantly test new hooks, formats, editing styles, and storytelling approaches.
Responsibilities: Production. You'll script, shoot, edit (CapCut, Premiere, or whatever you prefer), and publish 10-20 short-form pieces a week across TikTok, Instagram, and YouTube Shorts. You'll repurpose existing footage and turn product launches, customer stories, founder moments, and trends into content people actually want to watch.
Responsibilities: Creators. You'll source and brief creators who fit the brand, manage their deliverables, request revisions when needed, and build a reliable network that consistently produces good work.
Responsibilities: Distribution. You'll own the publishing calendar, captions, titles, thumbnails, and posting cadence across every organic channel.
Responsibilities: Analytics and community. Each week you'll review what worked, what didn't, what we learned, and what to test next, and you'll flag the winners worth turning into paid ads. You'll also spend time in the comments: starting conversations, engaging with creators, and pulling content ideas from what customers are saying. You won't be handling support tickets.

Requirements: Remote (U.S. required)
Requirements: Full-time
Requirements: CapCut, Premiere, or whatever you prefer (editing tools)

Nice_to_have: experience growing a consumer or DTC brand organically
Nice_to_have: directing creators or making UGC yourself
Nice_to_have: photography or videography skills
Nice_to_have: turning organic content into paid creative
Nice_to_have: familiarity with TikTok, Meta, and YouTube analytics
Nice_to_have: strong copywriting.

xSuit

The suit hasn't changed much in a century. The people wearing it have.xSuit was built for professionals who live in airports, back-to-backs, and early flights — and still need to look the part. Not a suit that survives the fitting room. One that survives the week.We reimagined menswear from the inside out: starting at the fabric, the construction, the function. Machine-washable. Wrinkle-resistant. Built to move. Designed to look like nothing was compromised — because nothing was.We're a bootstrapped, 8-figure brand. No outside capital. No retail markup. Direct to the customer, direct from the people who actually know how suits are made. Founded in Asia, worn by professionals across the globe.The result: performance menswear that competes with heritage brands at two to three times the price — and wins on product.xSuit isn't a fashion label chasing trends. It's a precision-built answer to a problem the industry ignored for too long.

Founded in 2017

Wilmington, Delaware, USA

10 employees (2 in marketing)

www.xsuit.com