OPWDD Community Marketing Representative

New York City, NY (On-site)

$85K/yr – $100K/yrMid LevelFull time

Posted 1 day ago

Job Summary

The role centers on building and sustaining partnerships with OPWDD care managers and community partners, educating referral sources, and driving referrals while collaborating with clinical teams and maintaining CRM-driven pipelines across NYC.

  • Own partnership development with care managers and community partners.
  • Lead outreach, education, and referral conversion in collaboration with intake and clinical teams.
  • Drive strategic growth in NYC through CRM tracking and new opportunities.

Job Description

Responsibilities

  • Develop and maintain relationships with OPWDD Care Managers, CCOs, schools, hospitals, clinics, social workers, and community organizations.
  • Educate referral sources on available home care, nursing, therapy, and support services.
  • Attend networking events, conferences, resource fairs, and community outreach initiatives.
  • Serve as a trusted resource for families navigating OPWDD eligibility and service coordination.
  • Collaborate closely with intake, eligibility, and clinical teams to ensure smooth referral conversion.
  • Maintain accurate referral tracking and pipeline management within CRM systems.
  • Identify new business opportunities and strategic partnerships throughout NYC.

Requirements

  • Must have active OPWDD care management experience.
  • Experience in home care, healthcare marketing, care coordination, or business development.
  • Strong understanding of the OPWDD system and developmental disability service landscape.
  • Self-motivated, organized, and comfortable working independently in the field.

Preferred

  • Existing relationships with Care Managers, CCOs, schools, or community organizations are preferred.
  • CRM experience preferred.

Benefits

  • Competitive salary
  • Performance-based bonus opportunities
  • Mileage/travel reimbursement (if applicable)
  • Career growth opportunities
  • Supportive and collaborative team environment
  • Opportunity to make a meaningful impact in the lives of children and families
Castle Rock Home Care logo

Castle Rock Home Care

Dedicated to servicing those in need of home health aides that can provide assistance with personal care such as bathing, cooking, dressing, running errands, and housekeeping

Founded in 2017
Bronx, New York, USA
26 employees

Salaries

Posted range

$85K/yr – $100K/yr

Taken straight from the job posting.

Field Marketing median pay in the United States

$103K/yr

Most pay falls between $78K and $143K. Based on 1,054 salaries.

See all Castle Rock Home Care salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
944
Traffic Source Mix
Search
7.4%
Direct
79.2%
Referral
4.8%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~26
Castle Rock Home Care logo

OPWDD Community Marketing Representative

Castle Rock Home Care · New York City, NY · On-site