Optimization Specialist

Louisville, KY (Hybrid)

$55K/yr – $65K/yrEntry Level2+ years expFull time

Posted 6 hrs ago

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Job Summary

Own and optimize client SEO and GEO initiatives by researching keywords, auditing sites, and coordinating with writers to implement on-page and schema changes.

  • Define optimization opportunities through competitor and content-gap analysis.
  • Monitor rankings, featured snippets, and AI citation metrics to inform reporting.
  • Maintain documentation of tests and results across accounts.

Job Description

Responsibilities

  • Conduct keyword, query, and topic research to inform SEO, AEO, and GEO content decisions
  • Audit client websites and content for extractability, citation likelihood, and semantic relevance in AI search contexts
  • Conduct competitor and content-gap analysis to identify optimization opportunities
  • Execute on-page optimization: titles, meta descriptions, headings, internal linking, and image alt text
  • Support structured data and schema markup recommendations
  • Coordinate with content writers, designers, and client stakeholders to implement optimization recommendations
  • Monitor rankings, featured snippet performance, and AI citation/inclusion metrics; compile client-facing reporting
  • Maintain documentation of optimization changes, tests, and results across accounts
  • Stay current on evolving SEO/AEO/GEO best practices and platform changes, bringing new ideas back to the team

Requirements

  • 2–4 years of experience in SEO, content strategy, or digital marketing
  • Working knowledge of SEO tools such as Semrush, Moz, or Google Search Console
  • Familiarity with schema markup and structured data concepts
  • Strong analytical skills, with the ability to translate data into clear recommendations
  • Detail-oriented, organized, and able to manage multiple client accounts at once

Preferred

  • Agency experience or knowledge
  • Website design, development, or CMS experience or knowledge
  • Familiarity with emerging AI-visibility strategies
  • Bachelor's degree in Marketing, Communications, or a related field

Benefits

  • 12 paid holidays
  • Generous paid time off
  • Group healthcare insurance, including dental and vision
  • Simple IRA plan with company matching
  • Ongoing training and professional development support
High10 Digital logo

High10 Digital

We deliver impactful digital marketing, paid media services, and social media powered by expertise in research, technology, and data.

Founded in 2019
Louisville, Kentucky, USA
16 employees (7 in marketing)

Traffic Signals

Monthly Visitors
368
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
6 (38% of company)
Marketing Roles Posted (Last 30 Days)
2