Operations & Performance Manager, Lead Generation

Cleveland, OH (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 1 day ago

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Job Summary

Own and optimize end-to-end lead generation technology, including core platforms and integrations, while driving cross-functional collaboration to ensure scalable, compliant lead workflows and data-driven performance insights.

Lead and optimize Leadspedia, Jornaya, or TrustedForm integrations
Build reporting and actionable insights to guide investment and prioritization
Collaborate with Marketing, Analytics, and Compliance to maintain data quality and compliance

Job Description

Responsibilities

Lead Generation Technology Ownership
Own and optimize lead generation platforms and integrations (Leadspedia, Jornaya, or TrustedForm required)
Configure lead routing, validation rules, compliance checks, and source tracking
Monitor lead flow, system health, and data integrity across platforms
Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable
Campaign Performance Analysis & Optimization
Analyze campaign performance across sources, partners, and channels to identify trends, issues, and opportunities
Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI
Actively adjust campaign settings, filters, validation rules, and sourcing strategies based on results
Design and execute structured tests (e.g., source mix, validation thresholds, routing logic) to improve outcomes

Requirements

Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)
7+ years of experience in demand generation, performance marketing, or lead operations
Hands on experience managing and optimizing lead generation platforms (Leadspedia, Jornaya, or TrustedForm required)
Experience in healthcare, insurance, financial services, or other regulated industries
Experience working closely with compliance, legal, or risk teams
SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus
Strong analytical skills with experience interpreting performance data and making data driven decisions
Comfort working with complex systems, data flows, and performance diagnostics
Technical problem solving
Data analysis and performance optimization

Preferred

SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus

Benefits

AnewHealth offers a comprehensive benefit package for full-time employees that includes medical/dental/vision, flexible spending, company-paid life insurance and short-term disability as well as voluntary benefits, 401(k), Paid Time Off and paid holidays. Medical, dental and vision coverage are effective 1st of the month following date of hire.

AnewHealth

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.

Founded in 2023

337 employees (13 in marketing)

anewhealthrx.com