Responsibilities

• Lead Generation Technology Ownership
• Own and optimize lead generation platforms and integrations (Leadspedia, Jornaya, or TrustedForm required)
• Configure lead routing, validation rules, compliance checks, and source tracking
• Monitor lead flow, system health, and data integrity across platforms
• Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable
• Campaign Performance Analysis & Optimization
• Analyze campaign performance across sources, partners, and channels to identify trends, issues, and opportunities
• Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI
• Actively adjust campaign settings, filters, validation rules, and sourcing strategies based on results
• Design and execute structured tests (e.g., source mix, validation thresholds, routing logic) to improve outcomes

Requirements

• Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)
• 7+ years of experience in demand generation, performance marketing, or lead operations
• Hands on experience managing and optimizing lead generation platforms (Leadspedia, Jornaya, or TrustedForm required)
• Experience in healthcare, insurance, financial services, or other regulated industries
• Experience working closely with compliance, legal, or risk teams
• SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus
• Strong analytical skills with experience interpreting performance data and making data driven decisions
• Comfort working with complex systems, data flows, and performance diagnostics
• Technical problem solving
• Data analysis and performance optimization

Preferred

• SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus

Benefits

• AnewHealth offers a comprehensive benefit package for full-time employees that includes medical/dental/vision, flexible spending, company-paid life insurance and short-term disability as well as voluntary benefits, 401(k), Paid Time Off and paid holidays. Medical, dental and vision coverage are effective 1st of the month following date of hire.