Responsibilities

• The Paid & Social Media Data Consultant is the business-facing subject-matter expert for paid media and social media data, pixel tagging, reporting, and attribution initiatives.
• This role coordinates paid and social media data activities across business stakeholders, platform owners, agencies, suppliers, and technical delivery teams.
• The scope includes third-party pixel and tag implementation, platform integrations, raw data extracts, data pipelines, curated datasets, and reporting-ready assets.
• The role defines business and measurement requirements, advises on paid and social tagging approaches, clarifies ownership, manages dependencies, and coordinates validation and delivery.
• Platform owners retain responsibility for channel strategy and platform administration, while the appropriate technical teams implement and engineer the solutions.
• The position works closely with Marketing, Marketing Technology, paid and social platform owners, Enterprise Architecture, Data Engineering, Analytics, and Reporting teams to establish scalable, governed data foundations for cross-channel reporting, attribution, and measurement.

Requirements

• Deep experience with paid media, social media, advertising technology, and major ad placement platforms.
• Hands-on subject-matter expertise in paid and social pixel tagging, third-party tag requirements, tag governance, and implementation validation.
• Experience coordinating media integrations and tag implementations with platform owners, agencies, suppliers, privacy teams, architects, engineers, and analysts.
• Familiarity with campaign measurement, cross-channel reporting, attribution, customer journeys, and media performance metrics.
• Experience with reporting, dashboarding, business intelligence, or data visualization solutions for paid and social media.
• Understanding of media platform APIs, raw data extracts, taxonomies, data quality controls, and reporting-ready datasets.
• Familiarity with enterprise data environments, cloud platforms, modern data architectures, and governed data products.
• Experience supporting large-scale, multi-market, or enterprise paid and social media data initiatives.
• Demonstrated expertise in paid and social media data, pixel tagging, platform measurement, reporting, and attribution.
• Proven ability to partner effectively with platform owners while coordinating implementation across agencies, suppliers, privacy partners, and technical teams.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)