Online Marketing Manager at Wooltari | Carson, CA | $85K/yr – $95K/yr

Wooltari

Online Marketing Manager

Carson, CA (On-site)

$85K/yr – $95K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive WooltariUSA's end-to-end ecommerce marketing, blending Shopify ops with paid media and bilingual cross-functional leadership to grow D2C revenue.

Own the end-to-end ecommerce marketing for WooltariUSA, including Shopify storefront and performance channels.
Must-have: 5–7+ years in e-commerce marketing with data-driven decision making.
Standout: Native Korean and English fluency plus cross-functional team leadership.

Job Description

Responsibilities

Strategic Planning: Develop and execute integrated marketing strategies to enhance brand awareness and drive revenue growth.
Sales & KPI Management: Oversee revenue targets and lead performance-driven online promotions and sales events.
Performance Marketing: Direct paid media operations (Meta, Google, etc.) and optimize ROAS through advanced data analysis.
Content Marketing: Supervise channel-specific content strategies and manage viral marketing campaigns.
E-commerce Operations: Optimize and manage the D2C storefront based on the Shopify platform.
Team Leadership: Manage marketing team performance, foster talent development, and lead cross-functional collaboration.

Requirements

Experience: 5-7+ years of experience in e-commerce marketing and sales.
Technical Skills: Proficiency in operating and managing the Shopify platform.
Languages: Native or professional fluency in both Korean and English (Required).
Skills: Strong data-driven decision-making abilities combined with a keen sense for creative content.
Leadership: Proven ability to set clear goals, motivate team members, and lead with agility.

Preferred

Platform Experience: Hands-on experience with Weee! or TikTok Shop operations and marketing.
Industry Knowledge: Deep understanding of the Food Industry (Food distribution, meal kits, etc.).
Growth Mindset: A proactive achiever who thrives in the fast-paced and ever-changing e-commerce landscape.

Benefits

Competitive Salary
$85,000 – $95,000, Exempt position
Health, Dental, and Vision insurance
Employee discounts on Wooltari products

Wooltari

WooltariUSA is committed to providing our customers the best quality farm produce, seafood and more from Korea. We are headquartered and warehoused in California but really, we’re as Korean as we can get. Our buyers, picky in the best way possible, travel the 5,000 miles every year to visit the homeland to hand-pick the local products we think you’ll love.

Founded in 2006

Carson, California, USA

21 employees (3 in marketing)

wooltariusa.com