
Director of Paid Search, EDU
Zeta Global
New York City, NY (Remote)
California, MO (Remote)
Posted 1 day ago
Reactive Search Management provides enterprise advertisers with near real-time, competitor-aware automation to analyze live search auctions and execute immediate defensive and offensive strategies ensuring maximum efficiency and 100% ad presence.Our Impact: We have reclaimed over $100 million in ad spend for our customers, unlocking trapped capital that can be reinvested into growth.Our PlatformAdAi: Protects the specific brand terms you provide. It monitors Google Search and Shopping auctions to ensure you never overpay for uncontested clicks. When the auction is uncontested, the system instantly reduces the CPC in Search or increases the tROAS target in Shopping to the minimum needed to keep the ad up. This reclaims budget and unlocks trapped capital without sacrificing visibility.AdAi Conquesting: Works on competitors' brand terms to precisely target rivals the moment they exit the auction. This feature secures low-cost competitive clicks by swapping in a campaign only when a rival is detected as not actively bidding or having exhausted their budget.reACT: Automates immediate ad defense by analyzing live market signals and swapping your Google Search ad copy based on which competitors are present in the auction. This ensures you always show the most compelling message against every rival to maximize Quality Score and click volume.FraudAi: Protects your financial integrity using a patent-pending Stop-and-Catch capability. It momentarily pauses your ad to expose and identify elusive low-frequency ad hijackers that evade traditional detection systems.Why Revvim? We transform defensive spend into a strategic growth engine. By automating the manual work of monitoring auctions and protecting brand equity, Revvim unlocks trapped capital so you can fund your highest-converting campaigns.
Posted range
$90K/yr – $100K/yr
Taken straight from the job posting.
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