Responsibilities

• Build, QA, and launch campaigns in Braze across email, push notifications, SMS, in-app messages and automated multi-step journeys.
• Configure behavioral triggers, lifecycle automations, and personalized messaging using static and dynamic content.
• Manage and evolve audience segmentation strategies to optimize targeting, engagement, and lifecycle performance.
• Support the development and execution of omni-channel lifecycle marketing strategies aligned to business and campaign objectives, with a focus on increasing user engagement and retention.
• Help develop and maintain a roadmap for campaigns, customer journeys, and A/B or multivariate testing.
• Identify and execute testing opportunities in segmentation, messaging, timing, and channel mix to improve KPIs and engagement metrics.
• Analyze campaign and journey performance, document results, and deliver actionable insights to stakeholders to continuously improve engagement outcomes.
• Ensure compliance with deliverability best practices and applicable regulations (CAN-SPAM, GDPR, etc.).
• Partner closely with Engagement, Creative, Product Marketing, and Data Engineering teams to align messaging, storytelling, targeting, and campaign objectives across channels.
• Drive operational improvements through automation, documentation, and process standardization.

Requirements

• 3+ years of experience in DTC, CRM, lifecycle, or digital marketing.
• Hands-on experience building and executing campaigns in Braze or another Customer Engagement Platform such as Salesforce Marketing Cloud, Klaviyo, or Iterable.
• Proven ability to deploy campaigns across email, push notifications, SMS, in-app messages, and automated customer journeys.
• Strong understanding of audience segmentation, lifecycle marketing principles, and personalization best practices.
• Experience designing and optimizing A/B or multivariate testing programs.
• Knowledge of email deliverability standards and compliance regulations (CAN-SPAM, GDPR, etc.).
• Experience supporting lifecycle strategies focused on retention, reactivation, or subscription-based programs.
• Familiarity with analytics and reporting tools such as Google Analytics, Looker, Domo, or similar BI platforms.
• Strong analytical and problem-solving skills with high attention to detail.
• Ability to manage multiple projects and deadlines.