Olympic & Paralympic Brand Strategy Lead-Vice President

New York City, NY (Unknown)

$114K/yr – $180K/yrSenior Level5+ years expFull time

Posted 4 days ago

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Job Summary

Own sponsorship activation from strategy to measurement, leading cross-functional campaigns and executive storytelling.

  • Lead day-to-day relationships with sponsorship partners and organizing committees
  • Translate sponsorship rights into a cohesive creative platform and activation approach
  • Own paid media campaigns with measurement and reporting

Job Description

Responsibilities

  • Lead day-to-day relationships with key sponsorship partners and organizing committees
  • Translate sponsorship rights, assets, and strategy into a cohesive creative platform and activation approach
  • Plan and execute integrated campaigns across brands, channels, and priority moments in partnership with cross-functional teams
  • Own paid media campaign execution from strategy and creative development through measurement, optimization, and performance reporting (in partnership with media teams)
  • Develop and maintain an Olympic and Paralympic delivery roadmap, including milestones, dependencies, and risk management
  • Partner with internal creative teams and external agencies to develop, produce, and deliver campaign creative and assets
  • Manage timelines, budgets, approvals, and vendor workflows to support consistent delivery
  • Coordinate stakeholder alignment across marketing teams and working groups through clear updates and decision points
  • Create executive-ready narratives and presentations that support leadership updates and decisions
  • Partner with insights and analytics teams to define measurement frameworks and evaluate sponsorship impact

Requirements

  • 5+ years of brand strategy and/or brand management experience in an agency and/or large, matrixed organization
  • Experience supporting sponsorship activation for a major global sports, entertainment, or cultural tentpole event
  • Demonstrated ownership of paid media campaigns with accountability for measurement and performance reporting
  • Proven ability to manage multiple workstreams, stakeholders, and deadlines simultaneously
  • Experience working across creative development and production processes from concept through delivery and quality review
  • Ability to create executive-ready presentations and written communications for senior stakeholders
  • Experience managing agencies and vendors, including scoping, statements of work, deliverables, and governance

Preferred

  • Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
  • Strong judgment in applying AI—knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fit
  • Experience working with Olympic and Paralympic ecosystem partners (e.g., organizing committees, national teams, rights holders)
  • Experience in brand marketing within a highly regulated industry
  • Familiarity with sponsorship measurement approaches, including brand lift studies and performance analytics
  • Experience with content operations, versioning at scale, and creative asset governance
  • Familiarity with enterprise brand governance, compliance considerations, and approvals processes

Benefits

  • We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
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