Offline Media Lead

Orlando, FL (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive cross-channel media planning and partner-focused leadership, including OTT/digital audio, with analytics-backed optimization.

  • Must-have: Leadership in media planning, buying, and stewardship
  • Standout: Exposure to OTT/digital audio and cross-channel campaigns

Job Description

Responsibilities

  • Strategic partner engagement and communication
  • Lead a team of media planners and buyers and analysts that operate the following:
  • Researches, negotiates, and executes media plans that cost-effectively deliver on partner goals
  • Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning.
  • Collaborates with digital media partner service teams across marketing and analytics to provide integrated, cross-channel media solutions.
  • In addition to traditional media channels (TV, radio, print, outdoor), this position is also responsible for assisting in the planning and negotiating of advanced TV (OTT) and digital audio campaigns, including all necessary coordination, tracking, and digital reporting.
  • Develops and maintains media flowcharts, authorizations, and production schedules/asset summaries.
  • Works with partner and partner account teams to issue creative assets to vendors and QA all tags and placements.
  • Monitor post logs and incorporate results into partner reports, based on varying partner needs.
  • Monitor the Reviews, approves, and processes media billing monthly

Requirements

  • Leadership experience in a media related role with a thorough understanding of media planning, buying and stewardship
  • Working knowledge of tools (e.g. Strata, Nielsen, Scarborough)
  • Demonstrated ability to lead and develop a media team so that the agency can deliver high-quality media plans for partners, with ideas, concepts and solutions that help us stay competitive across the marketing industry.
  • Ability to lead and develop people, provide meaningful feedback and manage performance. A strong professional presence is pertinent to representing the media team internally and externally.
  • Broad understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs
  • Able to flexibly manage complex processes in a fast-paced environment.
  • Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time.
  • Detail oriented with exceptional critical thinking and problem-solving abilities
  • Strong interpersonal skills to foster internal and external relationships

Preferred

  • Agency experience
  • Leadership experience
  • Exposure to OTT and digital audio (Pandora, podcasts, etc)
  • Topline understanding of digital media KPIs, management, and reporting (relevant for cross channel media plans and OTT/digital audio)
  • Understanding of common media research and planning tools/software
  • Strong presentation skills to foster partner, vendor, and internal relationships

Benefits

  • Competitive Salary
  • Paid medical at the base tier for the employee only
  • All the standard medical, dental, vision options
  • Unlimited PTO
  • 60% STD at no cost to the employee
  • 7 weeks Paid Parental leave after 1 years of service
  • Supplemental product options such as critical illness, cancer, hospital, life, and more
  • 4% 401k Match
  • Hybrid work from schedule for those employees in our Orlando or Charlotte office
  • Wellness Initiatives
Net Conversion LLC logo

Net Conversion LLC

We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we connect your brand with what your customers truly desire. Through our MarTech platform, Conversionomics, we build holistic datasets to hold paid media accountable. The result? Real-time peak performance & enduring business transformation.We bring a team of dedicated, sharp minds & a 360-degree business perspective. As former clients ourselves, we understand the challenges of working with large agencies. We've taken the best offerings from the massive holding companies & slimmed it down to what matters most without all the corporate fluff & red tape. We’re all about agility, innovation, a personal touch, & business impact. Our Model-Centric, Omni-Channel, Results-Based, Experiment-Driven (MORE) methodology has built long-term partnerships based on human-first intelligence, innovation, & transformative business impact. We manage over +$300M in media annually & measure billions of dollars in impact for distinguished partners across various industries, including travel, healthcare, entertainment, grocery and restaurants, destination marketing, & more. Our clients include AdventHealth, Universal Destination & Experiences, Nassau & Paradise Island Promotion Board, 1/ST Bet, Portillo’s, Pebble Beach Resorts, NBA Orlando Magic, & others.We take pride in our distinctive company culture. Beyond being industry leaders, our team consists of individuals who are talented & driven to achieve MORE. Our focus on fostering a creative & lighthearted office atmosphere has earned us the distinction of being recognized as the Best Place to Work more than 10+ times since 2014. We have been awarded 43+ Adrian Awards, including a Platinum Adrian for Digital Marketing Excellence from the Hospitality Sales & Marketing Association International.Let us develop & implement a winning marketing & analytics strategy for you!

Founded in 2007
Orlando, Florida, USA
108 employees (58 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
53.2%
Direct
26.9%
Referral
5.1%
Social
13.6%
Paid
1.2%

Headcount Trend

Current headcount: ~108

Marketing Team

Marketing Team Size
58 (54% of company)

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