Officer, Digital Analytics and Insights, Communications

Responsibilities

• Data Management: Import, transform, and process large datasets to ensure data accuracy and consistency across sources.
• Dashboard Development: Build and maintain dashboards for monitoring performance across Pew's digital platforms.
• Personalization Initiatives: Use data to support website and email personalization, driving tailored user experiences in digital campaigns.
• Optimization: Analyze website, email, and social media data to improve search performance, understand how content is discovered through AI-assisted channels, and guide content strategies.
• Collaboration: Partner with colleagues to define KPIs and measurement plans, evaluate content performance, execute A/B testing, and align reporting efforts across teams. Collaborate with internal teams and external research partners to support audience research through data analysis, reporting, and integration of findings with digital performance data.
• Reporting and Insights:
• Deliver analytical reports with actionable recommendations for content and audience engagement.
• Present insights to stakeholders at all levels, including data trends, testing results, and best practices.
• Statistical Analysis: Apply statistical methods to improve data quality and extract meaningful patterns.
• Education and Training: Share analytics trends and lessons learned to enhance team knowledge of effective communication strategies.

Requirements

• Bachelor’s degree or equivalent experience required.
• Generally, eight years of experience in analytics roles, with proven technical expertise in:
• SQL for data manipulation and reporting.
• Python or R for advanced analytics and automation.
• DBT or similar data transformation tools.
• Tool Proficiency:
• Google Analytics, Google Tag Manager, and Facebook Insights.
• Business intelligence and data visualization platforms.
• Tag management and data management platforms.
• Marketing Analytics: Strong understanding of measurement frameworks for content marketing, SEO, GEO, cross-channel advertising, and email marketing.

Benefits

• Total Rewards
• We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to maintain a good balance.