Responsibilities

• Own how activation shows up across retail accounts, ensuring consistency, quality, and commercial impact.
• Lead development and execution of account-specific activation plans aligned to retailer calendars (TPRs, OIs, resets, seasonal moments).
• Translate brand strategy into retailer-relevant programs that drive placement, visibility, and shopper engagement.
• Ensure all programs are built for retailer feasibility, operational ease, and strong commercial outcomes.
• Proactively identify gaps in activation and drive solutions that improve performance.
• Build account-specific sell-in tools and activation materials (presentations, promo calendars, display guides) that support the commercial conversation.
• Develop clear execution guidance for in-store placement, displays, and activation aligned to retailer standards.
• Create scalable toolkits that enable consistent, high-quality execution across accounts.
• Anticipate gaps in tools or clarity and resolve them ahead of execution.
• Partner closely with the Senior Director, Sales, and Marketing to ensure brand strategy and channel priorities translate effectively at the account level.

Requirements

• 4+ years in CPG retail activation, trade marketing, or account support roles, with a demonstrated track record of owning activation outcomes end-to-end — from planning through execution and performance measurement.
• Experience across grocery, natural, club, or mass retail channels.
• Strong understanding of retailer dynamics and account-specific activation.
• Proven ability to proactively identify gaps and issues, and drive timely, practical solutions that improve in-market performance.
• Ability to translate brand strategy into practical, in-store execution, with strong attention to detail and disciplined follow-through.
• Strong project management skills, with demonstrated ability to structure and manage multiple accounts, timelines, and priorities simultaneously.
• Experience working cross-functionally with Sales, Marketing, and Operations teams.
• A bias toward ownership, clarity, action, and disciplined follow-through.
• Continuous improvement mindset — uses field insights, execution data, and retailer feedback to consistently raise execution standards over time.
• Must be legally authorized to work in the U.S. without restriction.

Benefits

• Medical, dental, and vision
• 401(k) - match up to 4% of compensation
• Awesome paid time-off and holidays
• Flexible Spending Account
• Generous paid parental leave
• Annual performance and compensation reviews
• Focus on career-pathing and promotions
• Professional and leadership development workshops
• Free Pressed products!