Responsibilities

• Commercial Strategy Activation Transform Innovation and Marketing initiatives into commercially executable programs that enable the sales organization to confidently communicate Purple's value proposition to retailers.
• Develop commercialization plans that connect product innovation, consumer demand, retailer opportunity, and sales execution into one cohesive selling strategy.
• Enterprise Belief System Own the activation of Purple's Belief Framework across the commercial organization.
• Build and maintain the enterprise Belief System by collecting, organizing, and translating commercial proof into sales-ready resources that create confidence throughout the retailer journey.
• Coordinate and manage: Consumer Proof Packs GelFlex Grid Proof Packs Competitive Proof Product Launch Messaging Retail Selling Stories Commercial Battlecards
• Ensure every commercial asset strengthens belief in GelFlex Grid and supports consistent messaging across all customer-facing teams.
• Sales Activation Provide the sales organization with the commercial tools, messaging, training, and proof required to confidently sell Purple's innovations.
• Equip Account Managers, Directors, and field teams with: Commercial selling stories Retail presentations Product positioning Competitive messaging Product launch materials Proof Packs Sales playbooks
• Retail Marketing Activation Partner directly with retailer marketing organizations to help retailers invest in the Purple brand and strengthen consumer belief in GelFlex Grid.
• Collaborate with Purple Marketing and retailer marketing teams to develop joint marketing initiatives, promotional campaigns, merchandising strategies, digital assets, and launch programs that consistently reinforce Purple's commercial strategy.

Benefits

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products