Norton Brand and Growth Acquisition Lead

Responsibilities

• Set annual and quarterly acquisition goals and priorities, and partner with channel teams to plan the channels, tests, and calendar needed to deliver brand acquisition and performance goals.
• Quarterback the full-funnel acquisition plan: own media spend and performance goals, and lead Channel CoE, Finance, Integrated Marketing, and Product partners to one plan and one set of priorities across owned, earned, and paid.
• Drive audience, investment, channel mix, portfolio, and product priority decisions to meet KPIs, including CAC and growth targets.
• Build the business case for each investment decision using unit economics: CAC, LTV, LTV:CAC, and payback period by channel, product, and geo.
• Partner with analytics teams to develop marginal-return views of spend (such as diminishing returns curves), and use them to guide where the next dollar goes and where to pull back.
• Guide Channel CoE teams across owned, earned, and paid channels with budget and goals; partner with them to adjust, shift, or add funding throughout the year.
• Provide weekly guidance to CoE channels on spend, forecast, and performance, with adjustments to investment and priorities.
• Continuously contribute to identifying gap-fill opportunities when channels under-deliver, and guide conversations with channel partners on shifting investment to close the gap.
• Report weekly on brand performance across owned, earned, and paid, broken out by channel, product, and geo, with insight into risks and opportunities for in-quarter and full-year results.
• Update forecasts and flag risks and growth opportunities early.

Requirements

• 10-12 years in performance, growth, or acquisition marketing, with at least 3 years setting cross-channel investment strategy.
• Experience building marketing plans and understanding of performance channels and KPIs.
• Track record of owning and defending a multi-channel budget against CAC or ROAS targets.
• Experience in consumer subscription software, cybersecurity, or digital services.
• Multi-region experience (North America, EMEA, APAC) including localized planning.
• Exposure to partner or indirect acquisition (retail, OEM, telco, or app store) alongside direct channels.
• Strategic thinker and strong storyteller who turns data into a clear recommendation.
• Bold decision-maker who brings new ideas and fights for growth.
• Proactive: stays ahead of what's next and makes recommendations to advance the business.
• Strong analytical rigor across channels, using data for every decision.

Preferred

• MBA or advanced degree preferred.
• Genuinely curious about AI and a track record of using it to improve the work.
• Experience with automated bidding or AI-driven campaigns