Responsibilities

• Help define how lifestyle shows up across The North Face’s global social channels, building a clear tone of voice and creative approach that feels culturally current, editorial, and distinctly TNF.
• Translate brand, product, and cultural priorities into social-first lifestyle storytelling, with a focus on evergreen product, seasonal relevance, and key brand moments outside of the performance space.
• Develop platform-specific content approaches across Instagram, TikTok, and emerging channels based on audience behavior, creative best practices, and social trends.
• Lead content development from concept through execution, including briefing, reviewing, and refining work across internal and external partners.
• Manage in-house shoots featuring evergreen and seasonally relevant product, ensuring strong creative output for global social channels.
• Maintain awareness of photographers, stylists, tastemakers, and cultural contributors who can help keep the brand visually current and creatively connected.
• Monitor cultural conversation, competitive activity, and platform trends to inform content opportunities and optimize how lifestyle storytelling shows up across channels.
• Uphold high creative and aesthetic standards across all lifestyle content, ensuring work is on-brand, socially engaging, and strategically aligned.
• Own and maintain the lifestyle content calendar, ensuring launches, seasonal stories, cultural moments, and evergreen content are planned and integrated thoughtfully.
• Partner cross-functionally with Brand, Creative, Paid Media, Influencer, PR, eCommerce, and regional teams to align social storytelling with broader business priorities.

Requirements

• 3-5 years of experience in social media, digital content, editorial, brand marketing, or a related field, ideally within lifestyle, fashion, consumer, or culture-driven brands.
• The foundation skills you will need in this position are:
• - Proven experience developing and executing social content strategies that balance creativity, cultural relevance, and performance.
• - Strong understanding of social platforms, content trends, internet culture, and evolving audience behaviors.
• - Experience managing or partnering with social creative agencies, content partners, or production teams.
• - Strong creative instincts with an eye for social storytelling, visual quality, tone, and platform fit.
• - Working knowledge of paid social and content performance, including boosting strategy, testing frameworks, and key social KPIs.
• - Experience managing editorial calendars, content workflows, and cross-functional coordination in a fast-paced environment.
• - Strong writing, communication, and collaboration skills, with the ability to influence across teams and move work forward clearly and confidently.
• - Strong organizational skills and attention to detail, with comfort balancing multiple projects and shifting priorities.

Preferred

• Experience working in a hybrid brand/editorial or agency environment.
• Familiarity with tools such as Sprinklr, Opal, Meta Ads Manager, TikTok Ads and Manager.
• Experience working across global and regional teams.
• Passion for outdoor, lifestyle, fashion, and culture storytelling, with a strong sense of what makes content feel both elevated and socially native.

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com   and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.