Responsibilities

• Develop and execute comprehensive communications programs, driving brand awareness, storytelling and media engagement.
• Establish, develop and maintain day-to-day relationships with key press covering the workforce and labor market, talent and HR and AI/innovation storylines.
• Leverage data findings and studies from ADP Research to tap into current news cycle with timely stories and pitches that secure coverage.
• Develop and execute media pitches and programs; measure performance to influence future strategies
• Work closely with subject matter experts and executives by securing media interviews across US and Canada media landscape.
• Assist with drafting and editing media materials, including media briefing documents, written Q&As, bylined articles, and press releases.
• Work cross-functionally across marketing, legal and various business units, as well as ADP Research; assist in the creation of digital and multimedia PR assets.
• Provide a data and AI-forward mindset to how the team measures and optimizes earned media impact.
• Facilitate compilation of quarterly and campaign-based recap reports that showcase results
• Work closely with external agency partners to develop strategies and press content to secure media coverage and increase relevance among key stakeholders.

Requirements

• Bachelors' degree with 5+ years of relevant experience in Communications and Media Relations in an agency or corporate/in-house setting.
• Experience with crafting and communicating a compelling message, and the ability to influence external audiences.
• Keen understanding of and experience with media monitoring tools, as well as AI tools
• Track record of proactively pitching media and landing results; experience with leveraging data to storytell.
• Ability to build trust with senior executives
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to cultivate new media contacts/relationships and brainstorm new angles/approaches for storylines.
• Experience partnering with cross-functional teams to develop communication strategies.
• Self-starter with demonstrated initiative, ownership, and accountability
• Energetic and results-oriented attitude, willingness to embrace new ideas and drive change.

Benefits

• Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.