Night & Weekends Social Media Engagement Specialist (Contractor)

Birmingham, MI (Remote)

Salary Not AvailableEntry Level1+ years expContract

Posted 4 months ago

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Job Summary

Manage brand social communities and drive meaningful engagement across Facebook, X, Instagram, and TikTok with frontline triage, moderation, and escalation when needed.

  • Must-have: 2+ years in consumer-facing marketing or 1.5+ years managing online communities with strong written skills.
  • Standout: Experience with third-party engagement tools and ability to work EST evening/weekend shifts.
  • Standout: Ability to escalate issues quickly and optimize engagement workflows.

Job Description

Responsibilities

  • Community moderation and monitoring
  • Reactive and proactive engagement between a brand and its online communities
  • Guide and create meaningful social media conversations
  • Apply expertise of channel and social media nuances and community members’ online behaviors to optimize channel engagement or workflows
  • Provide insight and recommendations to client and internal team on how to optimize for max community engagement
  • Share any trends/flags with internal team to share with the client
  • Identify and flag UGC the brand can potentially leverage as organic or ad posts
  • Using a third-party tool, you will be responsible for assigning, evaluating, responding, and escalating per client-provided engagement guidelines
  • First-touch reactive response and triage of inbound comments, mentions, page posts on the brand’s Facebook, X, Instagram and their Inbox, and TikTok channels
  • Removing or flagging spam and inappropriate community posts as defined in the engagement guidelines

Requirements

  • 2+ years of experience in consumer-facing marketing (agency experience a plus) OR 1.5+ years’ experience managing online communities for consumer brands (retail experience a plus)
  • Exceptional written and verbal communication skills
  • Extremely focused and organized
  • Patience and empathy—customer care is a large part of this role
  • Ability to move at a fast pace without sacrificing attention to detail
  • Ability to follow defined workflows independently
  • Customer service experience a plus
  • Professional experience using social media platforms for brands (Facebook, X, Instagram, TikTok)
  • Experience with third-party community engagement tools (e.g., Sprinklr, Social Studio, Hootsuite, Emplifi, HootSuite, etc.)
  • All work scheduled and completed based on Eastern Standard Time
  • Must be open and available to work a mix of 7-9 PM EST shifts any day of the week, along with up to 8 hours on Saturdays and/or Sundays between 9 AM – 5 PM EST

Preferred

  • Familiarity with Sprinklr would be beneficial
  • Experience in retail brand communities
  • Agency experience is a plus

Benefits

  • Diversity rich culture
  • Equal employment opportunity
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Ignite Social Media

Welcome to Ignite Social Media – The Original Social Media Agency®. We’ve combined strategists, content developers, community managers, media buyers, influencer managers and analytics specialists to form a unique team focused exclusively on social media marketing for companies with national and international reach. Together, we keep up with trends, filter the noise, and help companies like yours put social media to work.Founded in 2007 as the first social media agency in the United States, we've helped some of the world's top brands develop effective social media marketing campaigns and programs, including Microsoft, Samsung, Nike, Peeps, Crisco and many more. In 2025, we were named a Best Place to Work nationally by both Ad Age and Ragan PR Week.

Founded in 2007
Cary, North Carolina, USA
63 employees (30 in marketing)

Traffic Signals

Monthly Visitors
28.9K
Monthly Google Ads Budget
$695
Traffic Source Mix
Search
46.5%
Direct
37.7%
Referral
10%
Social
4.2%
Paid
1.2%

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
27 (43% of company)
Median Career Experience
11 years
Median Tenure
11.7 years

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