Responsibilities

• Strategic Sales Coordination
• Internal Sales Partnership: Serve as the lead liaison for sales departments to pinpoint placement openings, oversee the booking schedule, and monitor both inventory yield and availability.
• External Partner Management: Manage third-party newsletter placements through key partners including Paved, LiveIntent, and Linkby.
• Manage the comprehensive execution of newsletter packages distributed through both internal and external sales channels.
• Assess the effectiveness of various placements to provide data-backed insights.
• Workflow & Asset Oversight: Organize the intake of advertiser tracking links and creative materials using standardized platforms like Asana to guarantee punctual campaign launches.
• Production Automation: Identify areas for automation to streamline advertiser placement within newsletters across multiple brands, reducing manual effort and minimizing errors.
• CRM Lifecycle Strategy
• New Subscriber Acquisition: Oversee new subscriber acquisition for Mashable and ZDNET newsletter via onsite units. This includes a/b testing messaging, creative and targeting with the goal of increasing loyal subscribers to relevant newsletters.
• Journey Strategy: Design, implement, and optimize sophisticated Iterable journeys, with a primary focus on automated welcome series and reactivation/winback campaigns to maintain list health.
• Engagement Strategy: Identify key areas of growth and identify/execute a/b testing strategies that improve Email related key KPIs (opens, clicks, revenue).
• Advanced Reporting & Data Analytics
• Monetization Performance: Utilize deep expertise in newsletter advertising models (CPC and Flat Fee) to evaluate performance and maximize total revenue yield.
• LTV Modeling: Analyze subscriber Lifetime Value (LTV) and engagement patterns to inform retention strategies and monetization targets.

Requirements

• Experience: 5+ years in email newsletter marketing operations, monetization and CRM strategy.
• Monetization Platform Experience: Working knowledge of performance based advertising platforms such as Linkby, Paved, LiveIntent or similar.
• Technical Skills: Expert-level proficiency in CRM platforms (Iterable or a similar), segmentation and automation. Experience using APIs for data extraction and Tableau and Looker dashboards is beneficial.
• Project Management: Exceptional cross-functional management skills. Proven ability to manage complex sales integrations and asset workflows using tools like Asana and Google Workspace.
• Compliance Knowledge: Strong understanding of CAN-SPAM and experience managing advertising content.
• Analytical Mindset: Highly data-driven with expertise in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights.

Preferred

• Experience using APIs for data extraction and Tableau and Looker dashboards is beneficial.

Benefits

• CNET Group offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
• Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• Flexible Time Off, Volunteer Time Off, and paid holidays.
• Family building and caregiving support and generous Family Care and Parental leave.
• Fitness Reimbursement and access to wellness programs.
• Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.
• Our employees are recognized and celebrated through employee engagement programs and recognition awards.