New School and Strategic Segment Marketing Manager

Responsibilities

• Lead development and execution of go-to-market strategies for new school launches, remodels, and major site activations.
• Define positioning, messaging, offers, and launch timing aligned to corporate brand and enrollment objectives.
• Partner with Performance Marketing to design phased media and lead generation plans that maximize awareness and demand.
• Build and deploy marketing toolkits (creative, playbooks, sales enablement assets) to ensure consistent local activation.
• Coordinate with Field Enablement and Employer Solutions to align school-level and district-level execution for launches.
• Manage local community engagement strategies, including events and partnerships, to drive awareness and trust.
• Act as project manager to ensure all cross-functional deliverables are completed on time and aligned to launch goals.
• Partner with internal teams to provide post-launch performance reporting and insights to refine future activation strategies.
• Serve as central point of contact for new school marketing, ensuring communication and alignment across teams.
• Continuously evolve playbooks, creative toolkits, and processes based on learnings and results.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• 5-7 years of experience in marketing, brand management, or go-to-market strategy is required.
• 1-3 years of experience leading complex, multi-channel campaigns with cross-functional stakeholders is required.
• Knowledge, Skills and Abilities:
• Excellent customer service skills with both internal and external customers.
• Capable of working with frequent interruptions and changing priorities.
• Effective communication skills, written, verbal and interpersonal.
• Proficient time management, organizational skills and ability to meet established deadlines.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.

Benefits

• Health and Wellness Benefits:
• Employees are eligible for a variety of health and welfare benefits based on their Full-time or Part-Time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.
• Employees are eligible to participate in our 401(k) retirement plan after 30 days of employment. Participating employees are also eligible to receive a company provided match on their elective deferrals once they reach 1 year of employment with the company.
• Employee perks/discounts:
• Education assistance including tuition reimbursement
• Childcare discount available to all employees
• Corporate partner Discounts
• This position is eligible for paid time off. All Corporate employees are enrolled in our Flexible Paid Time Off (PTO) plan. This plan allows for flexibility and discretion between employees and managers in taking time off - with no set accrual for vacation or sick time. Employees can use Flexible PTO for any reason and is compliant with the Colorado Healthy Families Work Act.