Responsibilities

• Collaborate with Creative, Sales, and Marketing on pre-sale custom editorial extensions and branded content, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts, and new content opportunities.
• Develop innovative, social-first creative strategies and built-if-sold branded content IP, series, and experiences that align with advertiser objectives, audience interests, cultural trends, and the competitive marketplace.
• Provide overarching creative direction across branded content, working in lockstep with the editorial vision to ensure a cohesive, premium brand experience.
• Partner with internal creative and editorial teams to develop concepts that are authentic to the brand while delivering meaningful value for advertising partners.
• Serve as a senior creative leader throughout the pitch process, translating client objectives into compelling branded content strategies, creative treatments, written proposals, and presentation materials.
• Lead and participate in client and agency presentations, confidently articulating the creative vision and getting partners excited, aligned, and bought into the idea.
• Act as a creative thought leader within Sales and Marketing, helping shape solutions that balance client objectives with audience and editorial considerations.
• Oversee end-to-end creative execution across branded video, social, custom editorial extensions, and live event content.
• Work closely with production and creative teams on post-sale projects, including creative treatments, scripts, social concepts, talent integration, event activations, and other campaign deliverables.
• Provide creative direction throughout production and post-production, reviewing and refining treatments, scripts, copy, edits, and final assets to ensure client KPIs and feedback are addressed.

Requirements

• 10+ years of experience developing and producing custom editorial and/or branded content within a major media publisher, brand, marketing agency, or similar creative organization.
• Proven experience leading branded video and digital campaigns from concept through final delivery.
• Strong portfolio showcasing video, digital, social, and experiential creative with cultural impact.
• Exceptional client-facing and presentation skills, with the ability to sell creative ideas and build excitement among senior partners.
• Deep understanding of sports, basketball, gaming, pop culture, social media, and current cultural trends.
• Experience managing talent-facing productions and high-profile brand partnerships.
• Strong understanding of production budgets, timelines, talent integration, and creative workflows.
• Excellent project management, organizational, communication, and problem-solving skills.
• Ability to balance big-picture creative vision with hands-on execution.
• Highly collaborative and comfortable working across multiple functions in a fast-paced media environment.

Preferred

• Sports experience preferred but not required depending on previous experience.

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short term disability; tax advantaged accounts such as FSA, a 401(k) retirement plan; commuter benefits, and unlimited time off benefits that include vacation and sick time.