National Program Manager Marketing

Drive national retail marketing strategy and lead generation across multi-location operations.

• Own national campaigns, budgets, and cross-functional initiatives that align with local market needs.
• Evaluate market and segment analysis to recommend targeting strategies that increase reach and lead conversion.
• Collaborate with Regional Marketing Managers to ensure national campaigns support local market needs and maintain consistent brand and product positioning.
• Partner with Marketing, Operations, Sales, and Product Management teams to understand goals and provide strategic input into marketing initiatives.
• Work closely with the Global Marketing Team to align retail marketing programs with product commercialization strategies.
• Share best practices across teams and support global marketers by providing campaign insights and tactics.
• Collaborate with Marketing Operations to monitor, measure, and report on campaign performance.
• Present campaign results and recommendations to leadership.
• Develop and manage marketing budgets, ensuring programs are delivered on time and within budget.
• Maintain current knowledge of marketing trends and best practices to support continuous program improvement.