Responsibilities

• Supports the Vice President of Marketing and fellow National Marketing Managers while overseeing assigned regions, co-ops, and DMAs.
• Collaborates with cross-functional teams to execute strategic national marketing programs and partnerships.
• Develops and maintains project plans, timelines, and performance tracking for regional and brand programs, including coordinating co-op media buys with agency partners.
• Oversees assigned store-level and co-op creative needs, including local store marketing, print, direct mail, outdoor advertising, and digital media.
• Leads grand opening planning and timelines, supporting store and field teams with local execution as needed.
• Partners with field operations teams to identify in-store and community-based opportunities that increase brand awareness and sales while maintaining brand standards.
• Analyzes store-level data to develop local marketing strategies that improve sales and performance.
• Creates communications and rollout materials to keep internal teams and franchisees informed of marketing plans, promotions, campaign results, next steps, and key learnings.

Requirements

• Bachelor’s degree in marketing or related field and/or equivalent combination of education and experience.
• Minimum of 3-5 years related work experience.
• Demonstrates clear and effective professional communication skills, both written and verbal. Ability to present ideas and information clearly.
• Strong proficiency in Windows and Microsoft Office applications (Excel, Word and PowerPoint).
• Exceptional interpersonal, organizational, prioritization and follow-up skills. Ability to meet tight deadlines with little supervision.
• Ability to work independently as well as part of a team.
• Customer Service and/or Client Relations experience.
• Prior experience with local and regional marketing support and execution.
• Prior experience in brand management.

Preferred

• Proactive, assertive, and creative approach to problem solving.
• Sound understanding of marketing principles and the creative process, as well as the latest technologies and how to apply them to an overall marketing plan.
• Precision in grammar, spelling and syntax.
• A strategic thinker able to understand big-picture objectives and lay out specific strategies and tactics in the pursuit of common goals.
• Prior experience working within a franchise system or in the restaurant industry.
• Prior experience and knowledge with media planning and buying.
• Ability to analyze and read large amounts of data and extrapolate key learnings.

Benefits

• 401(k) matching, including Roth options
• 3 Medical insurance plans
• Dental insurance
• Vision insurance
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Short-term disability insurance
• Long-term disability insurance