NA Brand Manager - Red Bull, On Premise

Corpus Christi, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive on-premise program leadership for Red Bull across 6 branches to grow trial and sales.

  • Own end-to-end on-premise operations and ROI-focused resource allocation.
  • Must-have: 3+ years in on-premises/channel sales with data-driven insights.
  • Standout: Cross-market coverage with Musketeers and RBNA collaboration.

Job Description

Responsibilities

  • Oversee all Red Bull on Premise business, across all 6 branches.
  • Manage and set goals for on Premise team to achieve reach targets.
  • Work with RBNA to budget and implement incentive programs to achieve goals in each market.
  • Responsible for the execution of all local and national mandated activity.
  • Responsible for increasing and maintaining RBNA VIP activity in each market.
  • Work with on premise managers and sales reps to train and develop individuals, programing, and activity.
  • Ensure strategies and activities are consistent to RBNA guidelines.
  • Allocate resources to achieve the highest return on investment while ensuring we improve relevance of our product in the on-premise market.
  • Monitor market trends and maintain data on competition.
  • Partner with RBNA to secure an excellent, smart, and efficient coverage of the area by the team of Musketeers and Non-Commercial Account Managers.

Requirements

  • 3+ years demonstrated experience working within the on-premises industry (Beverage and multi-location experience preferred).
  • Experience with markets, sales and distribution, consumer behavior and competitor activity.
  • Teach and coach others to sell in the on-premises channel.
  • Analyze and leverage data to drive insights to action.
  • Proficient in Microsoft excel (can maintain complex spreadsheets).
  • Proficient in Microsoft power point (build presentations from scratch).
  • Valid Driver's License.
  • Language Requirements: Fluent in English, Bilingual Spanish preferred
L&F DISTRIBUTORS LLC logo

L&F DISTRIBUTORS LLC

The L&F Distributors Corporate Office is located at 3900 N McColl Rd, McAllen, TX 78501

Founded in 1978
McAllen, Texas, USA
302 employees (69 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
30.4%
Direct
47%
Referral
7.3%
Social
13.5%
Paid
1.5%

Headcount Trend

Current headcount: ~303

Marketing Team

Marketing Team Size
62 (21% of company)