Music Creator Strategist, TikTok LIVE

Responsibilities

• Manage a portfolio of high-potential music creators, providing strategic coaching to accelerate audience growth, engagement, and monetization on TikTok LIVE.
• Build a structured understanding of the creator ecosystem across segments (emerging → mid-tier → top creators), identifying key growth levers and lifecycle dynamics.
• Build trusted relationships with creators, agencies, and management teams while serving as a strategic advisor for long-term success.
• Leverage data to identify scalable creator best practices and translate learnings into broader ecosystem initiatives.
• Lead the planning and execution of strategic music initiatives, including creator showcases, educational programs, industry events, and flagship campaigns.
• Develop and manage partnerships with festivals, music brands, agencies, artist teams, and other industry organizations to drive creator recruitment, education, and engagement.
• Own end-to-end project management across multiple concurrent initiatives, coordinating timelines, stakeholders, budgets, and deliverables.
• Develop scalable, creator-facing assets (toolkits, playbooks, visual/video content) that translate strategy into clear, actionable guidance.
• Continuously evaluate campaign effectiveness through data analysis, deriving actionable insights to iterate, optimize, and scale successful initiatives.
• Drive measurable impact across key KPIs such as creator activation, engagement, monetization, and long-term retention.

Requirements

• 3+ years of experience in creator management, partnerships, strategy, consulting, program management, business operations, or growth within technology, media, entertainment, or the creator economy.
• Experience managing complex cross-functional projects from planning through execution (e.g., growth, engagement, monetization).
• Strong analytical skills, with hands-on experience using data (e.g., dashboards, cohort/funnel analysis) to drive decisions and optimize performance.
• Excellent relationship management and communication skills, with experience working directly with external partners, creators, or clients.
• Highly organized with the ability to prioritize multiple initiatives in a fast-paced, ambiguous environment.

Preferred

• Experience working within music, entertainment, livestreaming, creator platforms, or digital media.
• Familiarity with creator monetization models and the broader creator economy.
• Experience building strategic partnerships with brands, agencies, festivals, artists, or entertainment organizations.
• Demonstrated ability to launch and scale new programs or business initiatives from concept to execution.

Benefits

• Employees have day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)