Responsibilities

• Collaborate closely with the Director of Marketing and Community Engagement to develop and implement marketing, branding, and promotional strategies that advance the College’s mission and goals
• Oversee the management and maintenance of the College website, including daily programming, content updates, performance monitoring, and ongoing enhancements to improve user engagement and online visibility
• Create and produce multimedia, digital, and print marketing materials, including promotional videos, graphics, advertisements, presentations, and recruitment content
• Enhance and expand the College’s online presence through the websites, social media platforms, emerging media, and other digital communication channels
• Leverage emerging trends in digital marketing, social media, blogs, podcasts, and other new media platforms to enhance the College’s online presence and community engagement
• Assist the Director of Marketing and Community Engagement with compiling, analyzing, and reporting website and multimedia analytics, as well as conducting research and evaluating marketing initiatives and departmental reports, including the annual Institutional Marketing Survey
• Serve as the College photographer and videographer for events, programs, and other campus-related activities
• Compile, maintain, and report monthly and annual statistics related to the College website and other multimedia platforms
• Provide technical support and training for College multimedia presentations and related technologies as needed

Requirements

• Associate degree in Computer Science, Communications, or a related field is required; a bachelor’s degree is preferred
• Minimum of three years of experience and documented proficiency in graphic design, web design, visual communications, and other multimedia production techniques
• Demonstrated leadership experience in marketing, communications, public relations, or community engagement
• Proficiency in HTML, content management systems, video editing software, Constant Contact, Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Adobe Premiere and other programs as appropriate

Preferred

• Bachelor's degree (preferred)
• Experience with data-based decision-making
• Willingness to maintain flexibility to meet the needs of the department