Multicultural Marketing Manager

Oak Brook, IL (Unknown)

$51/hr – $76/hrSenior Level7+ years expFull time

Posted 12 days ago

Job Summary

Own the growth marketing strategy and cross-functional execution across multicultural audiences, turning insights into data-driven campaigns that span the full customer journey.

Lead integrated campaigns and optimize performance using analytics and emerging channels
Align internal teams, agencies, and community partners to ensure culturally relevant, inclusive marketing

Job Description

Responsibilities

Growth Marketing Strategy
Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
Leverages consumer insights, cultural trends, and market research to create impactful campaigns that drive brand awareness, consideration, acquisition, and loyalty among multicultural communities.
Cross Functional Leadership and Collaboration
Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results

Requirements

Education Required: Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
Experience Required: 7+ years of experience in marketing or other business-related field and management
Knowledge, Skills & Abilities Required: Strong analytical mindset with proven ability to turn insights into marketing action
Knowledge, Skills & Abilities Required: Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
Knowledge, Skills & Abilities Required: Experience leading work through influence across cross-functional teams
Knowledge, Skills & Abilities Required: Ability to synthesize complex information and communicate clearly to diverse stakeholders
Knowledge, Skills & Abilities Required: Working knowledge of CRM, performance measurement, and full funnel marketing strategy
Knowledge, Skills & Abilities Required: Excellent written and verbal communication skills

Preferred

Preferred Education: Master’s Degree preferred
Preferred Experience: 7+ years experience in engaging diverse audiences across segments

Advocate Aurora Health

3.6 Glassdoor

Advocate Aurora Health and Atrium Health are now Advocate Health – the fifth-largest nonprofit integrated health system in the U.S. Advocate Health is the fifth-largest nonprofit integrated health system in the United States –created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois, Atrium Health in the Carolinas, Georgia and Alabama, and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care, with Wake Forest University School of Medicine serving as the academic core of the enterprise. Headquartered in Charlotte, North Carolina, Advocate Health serves nearly 6 million patients and is engaged in hundreds of clinical trials and research studies. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs nearly 150,000 team members across 67 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to equitable care for all, Advocate Health provides nearly $5 billion in annual community benefits.Learn more: advocatehealth.orgRead our social media community engagement guidelines: aah.org/social

Founded in 2018

Milwaukee, Wisconsin, USA

15K employees

www.advocateaurorahealth.org

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