Responsibilities

• Multicultural Expertise
• Support culturally nuanced work across multicultural and general market audiences
• Apply an understanding of diverse consumer segments, community behaviors, and cultural drivers
• Ensure campaigns authentically reflect audience insights and avoid one-size-fits-all approaches
• Integrated Campaign Development
• Lead day-to-day development and execution across integrated campaigns spanning paid, owned, earned, social, influencer, and experiential channels
• Help build and maintain cohesive storytelling ecosystems across touchpoints
• Partner with cross-functional teams to ensure alignment between strategy, creative, media, and execution
• Manage timelines, deliverables, budgets, and project workflows to ensure successful campaign delivery
• Serve as a key liaison across internal teams and client stakeholders
• Strategic & Insight Support
• Support the VP of Multicultural Marketing in developing strategic briefs, messaging frameworks, campaign POVs, and client recommendations
• Interpret cultural, consumer, and behavioral insights and help translate findings into actionable campaign recommendations
• Contribute to proactive planning initiatives and long-term platform development
• Help ensure business objectives are reflected throughout campaign planning and execution
• Participate in strategic discussions and planning sessions, bringing thoughtful perspectives and ideas to the work
• Performance & Optimization
• Analyze campaign performance across channels
• Identify optimization opportunities informed by media, audience, and engagement learnings
• Help translate reporting insights into actionable next steps and future recommendations

Requirements

• 5 years of experience in an advertising, integrated marketing, multicultural marketing, or communications agency environment
• Demonstrated experience developing or supporting multicultural marketing campaigns (required)
• Strong understanding of integrated marketing ecosystems, including brand, digital, social, influencer, experiential, and media
• Experience translating cultural and consumer insights into campaign frameworks, briefs, or recommendations
• Working knowledge of integrated marketing strategy with experience supporting campaign planning across multiple channels
• Strong understanding of media ecosystems, platform behaviors, audience segmentation, and performance metrics
• Ability to manage multiple workstreams in a fast-paced agency environment
• Experience partnering cross-functionally with creative, media, social, influencer, experiential, and production teams from ideation through execution
• Strong understanding of culturally grounded storytelling across key demographics, including AACM, ACM, and HCM audiences at both local and national levels
• Ability to interpret qualitative and quantitative insights and help translate findings into actionable campaign recommendations
• Excellent written, verbal, presentation, and communication skills
• Bilingual or multilingual capabilities strongly preferred, particularly Spanish-language fluency

Nice to Have

• A culturally fluent marketer who understands the nuance between multicultural and general market audiences
• A strong collaborator who can connect strategy, creative, media, and execution
• Someone comfortable operating in a highly collaborative, lean-team environment
• A proactive problem solver who can balance independent ownership with partnership and support