Responsibilities

• The Multicultural Marketing Manager is responsible for developing and executing marketing strategies that effectively engage diverse audiences across multicultural segments. With a strong analytical and consumer centric mindset, this role translates insights into integrated, multi-channel marketing plans and ensures alignment across paid, owned, earned and emerging channels, in partnership with internal and external teams.
• They work in close collaboration with clinical and administrative business leaders to understand business objectives and ensure marketing goal alignment. This role embraces AI, leveraging it to improve performance and gain efficiencies, in a culture that values experimentation and measurement.
• Growth Marketing Strategy
• - Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• - Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• - Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
• - Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
• - Leverages consumer insights, cultural trends, and market research to create impactful campaigns that drive brand awareness, consideration, acquisition, and loyalty among multicultural communities.
• Cross Functional Leadership and Collaboration
• - Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals

Requirements

• Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
• 7+ years of experience in marketing or other business-related field and management
• Strong analytical mindset with proven ability to turn insights into marketing action
• Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
• Experience leading work through influence across cross-functional teams
• Ability to synthesize complex information and communicate clearly to diverse stakeholders
• Working knowledge of CRM, performance measurement, and full funnel marketing strategy
• Excellent written and verbal communication skills

Preferred

• Master’s Degree preferred
• 7+ years experience in engaging diverse audiences across segments

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program
• Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.